Packaging
Murf AI Creator/Business rebrand; Murf API and Murf Dub launch
Murf renames its Studio plans to Creator and Business and ships the Murf API and Murf Dub as separate usage-billed products.
Pricing activity is a running log of the material changes we track across the Blueprint — price moves, packaging and plan changes, and product launches. Newest first, each linked to the company it affects.
Updated
Murf renames its Studio plans to Creator and Business and ships the Murf API and Murf Dub as separate usage-billed products.
You.com raises Research Lite to $12 per 1k and ships a dedicated Finance Research API, extending its 2026 API repricing.
Ideogram sets a four-tier subscription grid plus a per-image pay-as-you-go API from $0.025.
Synthesia lowers prices across its lineup, with self-serve plans now starting at $14/mo.
Anthropic refreshes Claude.ai with the Claude 4.x family and adds a $200/mo Max tier above Pro.
Cerebras introduces fixed-price Cerebras Code coding subscriptions alongside a tightened public inference rate card.
HeyGen moves every plan onto a single credit currency spanning avatars, dubbing and video.
Character.ai removes legacy chat styles for free users and soft-launches them behind its c.ai+ subscription.
ElevenLabs cuts Conversational AI pricing again as it leans further into pay-as-you-go agent usage.
HeyGen renames its core credit and makes audio dubbing unlimited ahead of the credit-model cutover.
Mistral renames Le Chat to Vibe, repositioning it as a work-and-code agent, and introduces a $5.99/mo student plan.
OpenAI ships the GPT-5 family — GPT-5.5 at $5/$30 and GPT-5.4 at $2.50/$15 per 1M tokens — its biggest API reset since GPT-4o.
Exa restructures pricing into per-endpoint cards and raises base Search to $7 per 1,000 results.
Google releases the Gemini 3 model family and introduces region-based token pricing.
You.com slashes API prices, dropping Search to $5/1k and Contents to $1/1k, and retitles its pricing page.
Perplexity makes its Comet browser free and introduces a $5/mo Comet Plus add-on.
Modal adds AWS and GCP Marketplace billing so enterprises can pay through existing cloud commitments.
Baseten adds discounted cached-input pricing to its multi-tenant Model APIs.
RunPod begins charging different rates for idle versus running network-volume storage.
Cartesia takes Voice Agents to general availability on a flat per-minute rate.
Fireworks introduces parameter-size-based pricing for its embeddings models.
Cursor settles into a six-plan lineup following its 2025 credit-pool transition.
Recraft ships V4 and adds video generation across its credit tiers.
Groq adds per-use pricing for built-in agent tools — web search, page visits and code execution.
Perplexity splits its enterprise offering into Enterprise Pro and Enterprise Max tiers.
Together AI adds a dedicated fine-tuning tier for specialized models.
Codeium lowers Windsurf Pro to $15/mo and expands the agentic credit pool after the OpenAI acquisition.
Perplexity reorganizes its developer API around a Search API and a new Agentic Research tier.