Oxylabs pricing

About

Oxylabs is a Lithuania-based (Vilnius) web data collection company founded in 2015, one of the largest proxy and public-web-scraping infrastructure providers in the market. It is part of the Tesonet business-incubator group — the same Vilnius cluster behind Nord Security (NordVPN/Surfshark), Hostinger and the Smartproxy successor brand Decodo — and reported roughly €45M revenue in 2023 serving 4,000+ clients including Fortune 500 names. Its catalog spans seven distinct product lines: Residential Proxies, Datacenter Proxies, Dedicated Datacenter Proxies, ISP Proxies, Mobile Proxies, a Web Scraper API, and a Web Unblocker — plus an AI-controlled Headless Browser. The company markets a 175M+ residential IP pool and 2M+ dedicated datacenter proxies, with coverage across 195 locations.

Oxylabs sells to data, market-research, cybersecurity and e-commerce teams that need to gather public web data reliably and at scale — review monitoring, ad verification, price and brand monitoring, travel-fare aggregation, and SEO tracking are the recurring use cases on its product pages. Buyers range from individual developers running self-service entry plans to enterprises negotiating custom contracts through an account manager.

The company positions itself at the premium, compliance-forward end of the proxy market: main business areas carry ISO/IEC 27001:2022 certification (with SOC 2 Type 2 on the Web Scraper API and Web Unblocker), a multi-stage KYC process gates sensitive targets, residential IPs are sourced with documented end-user consent, and a published fair-usage and refund policy governs self-service plans. Oxylabs is a founding member of the Ethical Web Data Collection Initiative (EWDCI). Its closest competitors are Bright Data, Smartproxy/Decodo (now a Tesonet sibling) and Zyte; Oxylabs differentiates on pool size, location breadth, and a success-based scraper API that does not bill failed requests. The Oxylabs–Bright Data rivalry has spilled into a multi-year patent “proxy wars” saga since 2018 — Oxylabs has obtained invalidity findings against twelve Bright Data patents, most recently affirmed by the U.S. Federal Circuit on 2025-08-01. The group has also been acquisitive, buying ScrapingBee in June 2025 to push into direct-to-consumer scraping.

Pricing summary : per-GB and per-IP proxy tiers plus success-based scraper APIs

Oxylabs runs a usage-based model with two different value metrics depending on the product, wrapped in monthly plan tiers that set the included volume and the effective unit rate:

1. Per-GB bandwidth (Residential, Mobile, Web Unblocker, Headless Browser): Residential Proxies start at $6/GB ($30/mo, 5GB) and scale down to $2.50/GB on the $2,500/mo Corporate tier. Mobile starts at $7.50/GB, Headless Browser at $6/GB, and Web Unblocker at $9.40/GB list (with a 40%-off WU40 promo).
2. Per-IP (ISP, Dedicated Datacenter, and the Datacenter pay-per-IP option): ISP Proxies from $1.60/IP ($16/mo, 10 IPs), Dedicated Datacenter from $2.25/IP ($6.75/mo, 3 IPs). Standard Datacenter Proxies offer both $1.20/IP and $0.59/GB pay-per-traffic options.
3. Per-1,000 successful results (Web Scraper API): success-based billing from $0.50/1K results ($49/mo Micro), with rates that vary by target (Amazon, Google, other) and by whether JavaScript rendering is used — and no charge for 5xx/6xx system failures.

What makes this different: Oxylabs deliberately matches the meter to the product — per-GB bandwidth pricing where traffic is the cost driver, IP count where dedicated capacity is, and successful results where the customer’s value is — rather than forcing one usage-based billing unit across the whole catalog. The structure closely mirrors arch-rival Bright Data’s pricing (the two have litigated proxy patents for years), and both sit under our hybrid pricing model theme; see how they compare across the pricing blueprint.

Pricing by product

Residential Proxies (per-GB)

Datacenter Proxies (per-IP or per-GB)

Dedicated Datacenter Proxies (per-IP)

ISP Proxies (per-IP)

Mobile Proxies (per-GB)

Headless Browser (per-GB)

Web Scraper API (success-based, per-1K results)

Web Scraper API also has an Enterprise tab (sales-led, custom-quoted); its tier-level prices are not publicly listed on the standard pricing page and are quoted via “Talk to an expert.”

Web Unblocker (per-GB, WU40 promo)

Sales motions across products: PLG / self-serve checkout (Stripe) for proxy and scraper entry tiers; sales-led for Enterprise tiers and the Headless Browser (“Get an offer”).

Hidden costs : top-ups, overage, and the per-GB cliff between tiers

The advertised entry prices understate what a team running steady scraping volume actually pays, because the effective per-GB rate is set by which monthly tier you sit in — and overflow is billed via dashboard top-ups at the plan’s rate.

Archetype: a mid-volume residential scraping team

Because the per-GB rate drops sharply at higher tiers ($6/GB Starter vs $2.50/GB Corporate), a team that consistently tops up is often better off jumping a tier than paying overflow at the lower tier’s rate — the pricing rewards committing to volume up front.

Want to estimate your own Oxylabs bill? Use the Oxylabs pricing calculator to model your monthly cost based on proxy type, GB or IP volume, and scraper results. See also our guide to usage thresholds and overage alerting.

Pricing evolution : how residential per-GB rates have roughly halved since 2022

The headline story across the proxy market is steadily falling residential bandwidth prices, and Oxylabs is a clean example. Reconstructing the embedded pricing data from archived Next.js page payloads shows the premium residential line dropping from $12/GB entry in late 2022 to $8/GB in 2024 to $6/GB in 2026 — while the Web Scraper API entry point fell from $99/mo to $49/mo and its unit was relabelled from “1K requests” to “1K results.”

Cadence

Tracked range: 2022-11–2026-06. Reconstructed from archived page payloads at roughly annual intervals; intermediate quarters not listed had no detectable headline change in the captured snapshots.

Notable changes

• 2022-11 — Premium residential (“Next-Gen Residential Proxies”) priced at $15 pay-as-you-go then $12/GB → $9/GB; Web Scraper API entry $99/mo at $1.30/1K requests; Web Unblocker $13/GB entry (archived /pricing/residential-proxy-pool payload, 2022-11-30).
• 2023-03 — Web Scraper API unit relabelled from “requests” to “results” (success-counted framing); residential per-GB ladder spans $12→$4/GB; Web Unblocker $13/$11/$10 per GB.
• 2024-09 — Residential entry rate down to $8/GB across the ladder ($8→$4/GB).
• 2025-06-19 — Oxylabs’ company group acquires ScrapingBee for an eight-figure, all-cash sum, expanding beyond enterprise into the direct-to-consumer scraping segment.
• 2025-08-01 — The U.S. Court of Appeals for the Federal Circuit affirms invalidation of two more Bright Data patents in the long-running “proxy wars”, bringing Oxylabs’ tally to twelve invalidated patents.
• 2026-06 — Residential entry at $6/GB → $2.50/GB Corporate; Web Scraper API $49/mo Micro; Web Unblocker $9.40/GB list with the WU40 40%-off-for-six-months promotion active.

The residential price decline in detail

Across the four reconstructable snapshots, the entry per-GB rate for Oxylabs’ flagship residential pool fell from $12/GB (2022) → ~$8/GB (2024) → $6/GB (2026) — a roughly 50% drop in three and a half years. This is not an Oxylabs-specific cut; it mirrors a market-wide collapse in residential bandwidth pricing as IP supply expanded and competition (Bright Data, Decodo/Smartproxy, Zyte, NetNut) intensified. The interesting pricing-design choice is that Oxylabs preserved its tier spread even as absolute prices fell: the ~2.4x gap between entry ($6/GB) and top self-service ($2.50/GB) keeps rewarding volume commitment, so the discount curve does the same conversion work it always did, just anchored to a lower headline.

What’s unique : meter-per-product and success-based scraping

1. One catalog, three value metrics. Oxylabs bills bandwidth (per GB) for residential, mobile, web-unblocker and headless products; IP count (per IP) for ISP and dedicated datacenter; and successful results (per 1K) for the scraper API. Each meter tracks where the cost — and the customer’s value — actually sits.

2. Success-based scraper billing. The Web Scraper API does not charge for requests that fail with 5xx/6xx system errors, and it varies the per-1K-result rate by target (Amazon cheaper than Google) and by whether JavaScript rendering is needed — pricing the actual difficulty of the scrape rather than a flat request count.

3. Account manager on every tier. Even the $30/mo Starter plans list a dedicated account manager and 24/7 support, a deliberately enterprise-grade service posture pushed all the way down to self-service entry pricing — a packaging choice that turns service into a differentiator on a commodity product.

Strengths & weaknesses

Billing UX : dashboard top-ups, tier selectors, and Stripe checkout

• Dashboard top-ups — self-service plans (Starter, Advanced, Premium, Venture, Business, Corporate) can increase pre-set GBs, IPs or results directly from the Oxylabs dashboard without contacting sales; each plan lists an explicit top-up ceiling (e.g. Residential Starter “Top up: up to 100GB”, Web Unblocker Business “up to 816GB”).
• In-plan IP / GB selector — Datacenter and Dedicated Datacenter plans expose a live amount selector (10 / 50 / 100 / 200 / 500 / 1K / 3K IPs; 20GB / 50GB / … / 2TB) that recomputes the monthly price as you move between volumes.
• Stripe self-service checkout — entry and mid tiers buy online via “Buy now” / “Get subscription” powered by Stripe; Enterprise routes to “Get an offer” / “Talk to an expert.”
• Regular vs Enterprise tabs — the Web Scraper API and Web Unblocker pricing pages split self-service (“Regular”) tiers from higher-volume (“Enterprise”) tiers behind a tab toggle.
• Promo code field — Web Unblocker checkout accepts the WU40 coupon for 40% off for six months, with both list and discounted prices shown side by side.

Strategic wins : why matching the meter to the product works

1. Pricing each product on its true cost driver

By billing residential traffic per GB but dedicated IPs per IP, Oxylabs aligns price with the resource that actually costs it money to provide. This avoids the distortion of forcing a single value metric across products with very different cost structures, and it makes each line’s pricing legible to the buyer.

2. Success-based scraping de-risks adoption

Not charging for system-error failures removes a classic objection to scraper APIs — paying for the vendor’s downtime. It signals confidence in reliability and shifts risk onto Oxylabs, a pattern that maps cleanly onto outcome-based pricing thinking.

3. Enterprise-grade service at self-service prices

Listing a dedicated account manager on $30/mo plans is an upsell engine: it builds a human relationship early, making the eventual move to custom Enterprise contracts feel like a continuation rather than a cold sales cycle.

Areas to improve : opacity and cross-product modelling

1. Total-cost modelling across seven lines is hard

A buyer combining residential proxies, a scraper API and a web unblocker faces three different meters and several tiers. Oxylabs could ship a unified cost estimator that spans products — the kind of clarity our Oxylabs pricing calculator aims to provide.

2. Promo-anchored headline pricing obscures list cost

Web Unblocker leads with WU40-discounted prices; once the six-month promo lapses, customers face the full list rate. Publishing the steady-state price as the primary number (with the promo as a clearly time-boxed saving) would reduce post-promo bill shock.

3. Enterprise pricing is fully opaque

Every product’s Enterprise tier is “custom.” Even an indicative per-GB or per-IP floor for high-volume commitments would help large buyers self-qualify before engaging sales.

Key takeaways

1. Match the meter to the cost driver. Oxylabs proves a single vendor can run per-GB, per-IP and per-result meters simultaneously when each tracks a genuinely different resource — coherence comes from the logic, not from forcing one unit.
2. Success-based billing is a trust lever. Not charging for failed requests turns a pricing detail into a reliability claim, lowering the barrier to trying a metered API.
3. Tiered unit rates reward commitment. A ~2.4x per-GB spread between entry and top tiers nudges steady-volume buyers to commit upward rather than pay overflow — design the curve so the right choice is obvious.
4. Service can be a pricing feature. Putting an account manager on entry plans differentiates a commodity (proxies) without touching the headline rate.
5. Promos need a visible baseline. Discount-anchored headline prices win clicks but risk churn at renewal unless the list price stays equally visible.

UBP implications

1. Multiple value metrics can coexist under one brand. Oxylabs shows that “usage-based” need not mean one meter — a product portfolio can carry per-GB, per-IP and per-outcome pricing as long as each is the honest cost driver for its line.
2. Outcome-aligned billing is spreading beyond AI. Success-based, result-counted pricing in a proxy/scraping business signals that “only pay for what works” is becoming a general usage-based expectation, not just an AI-agent talking point.
3. Tier design is the real lever in metered pricing. With a published per-unit rate, the included-volume tiers — and the overflow/top-up mechanics — do the actual price discrimination; that’s where margin and conversion are won.

Sources

• Oxylabs pricing hub (accessed 2026-06-04)
• Oxylabs Residential Proxies pricing (accessed 2026-06-04)
• Oxylabs Datacenter Proxies pricing (accessed 2026-06-04)
• Oxylabs Dedicated Datacenter Proxies pricing (accessed 2026-06-04)
• Oxylabs ISP Proxies pricing (accessed 2026-06-04)
• Oxylabs Mobile Proxies pricing (accessed 2026-06-04)
• Oxylabs Headless Browser pricing (accessed 2026-06-04)
• Oxylabs Web Scraper API pricing (accessed 2026-06-04)
• Oxylabs Web Unblocker pricing (accessed 2026-06-04)

Bottom line

Oxylabs is a textbook example of metering each product on its true cost driver — bandwidth where traffic is the cost, IP count where dedicated capacity is, and successful results where the customer’s value lies — wrapped in transparent monthly tiers with enterprise-grade service pushed down to entry pricing. The catch is complexity: seven lines and three meters make total cost genuinely hard to model, and Enterprise pricing stays opaque.

Want to compare Oxylabs against other web-data and infrastructure pricing? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Current snapshot: residential $6→$2.50/GB, Scraper API $49/mo

Jun 2026

Residential Proxies from $6/GB ($30/mo Starter) to $2.50/GB ($2,500/mo Corporate), Datacenter pay-per-traffic from $0.59/GB or $1.20/IP, Dedicated Datacenter from $2.25/IP, ISP from $1.60/IP, Mobile from $7.50/GB, Headless Browser from $6/GB, Web Scraper API from $49/mo Micro (success-based per-1K results), and Web Unblocker from $9.40/GB list with an active WU40 40%-off-for-six-months promo. Residential entry has roughly halved since 2022 ($12 → $6/GB).

OXYLABS50 discount era; Unblocker at $9.40/GB

Sep 2025

By 2025-09-23 the pricing hub carries an OXYLABS50 50%-off coupon, Web Unblocker entry is $9.40/GB (down from $13), Datacenter pay-per-traffic $0.59/GB and per-IP $1.20, ISP $1.60/IP, Dedicated $2.25/IP, residential still ~$8 entry. Same year: ScrapingBee acquired (2025-06-19) and the Federal Circuit affirms invalidation of two more Bright Data patents (2025-08-01).

Residential entry falls to $8/GB

Sep 2024

Wayback __NEXT_DATA__ for /products/residential-proxy-pool (2024-09-26) shows the residential per-GB ladder at $8 (entry) → $7.75 → $7.5 → $6.98 → $6.02 → $5.5 → $4, i.e. the top-of-funnel rate dropped from ~$12/GB (2023) to $8/GB.

Per-result rename; residential ladder $12→$4/GB

Mar 2023

By 2023-03-03 the residential product page lists pricePerAmount $12/$10/$8/$7/$6/$4 per GB across tiers, and the Web Scraper API relabels its unit from '1K requests' to '1K results' ($1.30 → $0.60/1K). Web Unblocker shows $13/$11/$10 per GB.

Next-Gen Residential at $12/GB; Scraper API at $99/mo

Nov 2022

Wayback __NEXT_DATA__ for /pricing/residential-proxy-pool (2022-11-30) shows the premium 'Next-Gen Residential Proxies' line at $15 pay-as-you-go then $12/GB ($300/mo) → $10/GB → $9/GB, with a cheaper legacy 'Residential Proxies' line at $15 entry. The Web Scraper API entry was $99/mo Starter at $1.30/1K requests → $0.60/1K, billed per request. Web Unblocker entry was $13/GB.