Packaging

Creator/Business rebrand; Murf API and Murf Dub launch

Murf AI pricing

Murf renames its Studio plans to Creator and Business and ships the Murf API and Murf Dub as separate usage-billed products.

From Murf AI's pricing timeline
Creator/Business rebrand + Murf API and Murf Dub (current)

Studio tiers renamed and restructured: Free $0, Creator $19/mo ($228/yr), Business $66/mo ($792/yr), Enterprise custom. Murf added a pure pay-as-you-go API (Falcon TTS launched Nov 2025, $0.01/1000 chars; Gen2 $0.03; translation $0.02; voice changer $0.10/min; $10/mo free credit) and Murf Dub credits ($0.25/credit). The 2024-09 → 2026-02 Wayback snapshots are JS-rendered skeletons, so the exact rename date is not archive-verifiable.

About Murf AI
murf.ai ↗

Murf AI prices its text-to-speech platform across two surfaces: the Murf Studio web app (subscription) and the Murf API (pay-as-you-go).

Pricing model subscriptionpure usagefreemium
Billing units media minutesseatscredits
Sales motion self serveplgsales led
Free tier
Yes
Commits
None
Transparency
public
Full Murf AI breakdown Plans, meters, and history Estimate your Murf AI cost Model usage and overages

Murf AI pricing history

  1. Jun 2026
    Creator/Business rebrand + Murf API and Murf Dub (current)
  2. Dec 2023
    Enterprise per-seat settles to $75/user
  3. Jun 2023
    Enterprise per-seat rises $59 → $99/user
  4. Jan 2023
    Basic raised $13 → $19; Enterprise re-priced to $59/user
  5. Nov 2022
    MURF.AI rebrand; Enterprise becomes per-seat ($167/mo, 5+ users)
Full Murf AI timeline
All pricing activity