Intercom revives the Essential discount — $19/seat annual, $29/seat monthly, now an A/B test

The new-customer discount on Intercom’s entry tier — which lapsed at the end of June 2026 — is back, and it is wider than the June run. Intercom’s pricing page now serves a “New customer offer: Save 35% on Essential plan” banner on annual billing, striking the $29 list seat to $19 per seat/mo (the calculator’s annualised line moves from $348.00 to $228.00). Switching the page to “Billed monthly” swaps the banner to “Save 25%” and strikes the $39 monthly list seat to $29 per seat/mo — the June offer only touched annual billing.

The banner ships inside a container tagged data-experiment="team-self-serve-essential-price-reduction", so this is an allocated A/B test rather than a blanket reprice: repeated loads of the same page land on either the treatment ($19) or the control ($29 list). fin.ai/pricing runs the same experiment on its own “Fin with the Intercom helpdesk” card: the 2026-07-21 screenshot capture shows $0.99 per outcome + $19 per helpdesk seat per month, while two independent fetches of that page on the same day returned $29 per helpdesk seat per month with no struck-through price and no discount banner. The card’s capture history ($29 on 2026-05-28, $19 on 2026-06-24 and 2026-06-30, $29 on 2026-07-06, both values on 2026-07-21) shows the anchor is variant-served rather than date-driven — there is no standing $29 → $19 move on the Fin surface.

Nothing else moved. Advanced holds at $85/seat/mo annual ($99 monthly), Expert at $132/seat/mo annual ($139 monthly), the add-on rack is unchanged (Pro $99/mo for analysis of 1,000 conversations, Proactive Support Plus $99/mo for 500 messages sent, Copilot $29 per agent/mo annual or $35 monthly), and the $0.99-per-Fin-outcome meter — the line that actually drives an Intercom bill at volume — is untouched. As in June, this is an acquisition lever on the cheapest, least bill-relevant part of the model rather than a change to the outcome economics.