AI Summary
About
Hume AI is an empathic-AI company building voice and emotion-understanding models. Founded in 2021 by Alan Cowen — a psychologist and former Google AI researcher who led work on affective computing — Hume started with its Expression Measurement API (facial, vocal, and language emotion analysis) and expanded into voice with the Empathic Voice Interface (EVI), a real-time speech-to-speech model, and Octave, a text-to-speech LLM. The company raised a $12.7M Series A (January 2023, led by Union Square Ventures) and a $50M Series B (March 2024, led by EQT Ventures), for roughly $72.8M total, and reported 100,000+ developers and businesses using its APIs by late 2025.
Hume’s positioning is that voice AI should read and respond to emotional expression, not just transcribe words. That thesis drives a product line where the voice products (EVI, Octave) are sold as subscription tiers with usage overage, while the older expression-measurement capability stays a pure pay-as-you-go API.
For the most current information, visit Hume AI.
Pricing summary : How Hume AI’s pricing model works
Hume runs two billing systems side by side. The voice products — EVI (speech-to-speech) and Octave (text-to-speech) — share a seven-tier subscription ladder: Free ($0), Starter ($3), Creator ($7, $14 after a 50%-off first month), Pro ($70), Scale ($200), Business ($500), and custom Enterprise. Each tier bundles a monthly quota of Octave TTS characters (10K → 10M) and EVI minutes (5 → 12,500), plus rising limits on concurrent connections (1 → 30) and requests per minute (15 → 225). Once you exceed the quota, usage-based overage applies.
Overage rates improve as you climb: EVI overage falls from $0.07/min (Creator) to $0.06 (Pro), $0.05 (Scale), and $0.04 (Business), and Octave TTS overage falls from $0.15 per 1,000 characters down to $0.12, $0.10, and $0.05. Higher tiers also unlock team seats (3 on Scale, 5 on Business), the commercial license, and voice conversion.
Separately, the Expression Measurement API is pure pay-as-you-go with no subscription: $0.0828/min for video+audio, $0.0639/min for audio only, $0.045/min for video only, $0.00204 per image, and $0.00024 per word. Enterprise adds volume discounts and SOC 2 Type II / GDPR / HIPAA compliance.
What makes this different: Hume meters voice the way buyers actually experience it — minutes of conversation and characters of speech — and then discounts the unit rate as commitment rises, so the subscription tier doubles as a volume-discount lever rather than just unlocking features. The pay-as-you-go expression API sitting outside the subscription ladder reflects its origin as Hume’s first product.
Pricing by product
| Tier | Price | Included (Octave TTS / EVI) | Key mechanics |
|---|---|---|---|
| Free | $0 | 10K chars / 5 min EVI | 1 connection, Discord support, unlimited voice cloning |
| Starter | $3/mo | 30K chars / 40 min | EVI overage $0.07/min, 5 connections |
| Creator | $7 (then $14)/mo | 140K chars / 200 min | TTS overage $0.15/1K, 75 RPM, 5 connections |
| Pro | $70/mo | 1M chars / 1,200 min | EVI $0.06/min, TTS $0.12/1K, 10 connections |
| Scale | $200/mo | 3.3M chars / 5,000 min | EVI $0.05/min, TTS $0.10/1K, 3 seats, 20 connections |
| Business | $500/mo | 10M chars / 12,500 min | EVI $0.04/min, TTS $0.05/1K, 5 seats, 30 connections |
| Enterprise | Custom | Unlimited | Custom rates, SOC 2/GDPR/HIPAA, Slack, unlimited seats |
| Expression API | Pay-as-you-go | per min/image/word | $0.0828 video+audio · $0.0639 audio · $0.045 video · $0.00204/image · $0.00024/word |
Sales motions across products: self-serve PLG for Free through Business (instant signup, no card on Free), pay-as-you-go for the expression API, and sales-led Enterprise. A 50%-off first month applies to the Creator tier.
Hidden costs : What Hume AI users actually pay
The subscription price is only the floor. Real Hume bills are driven by EVI minutes and Octave characters consumed beyond the bundled quota, each metered as overage at the tier’s rate. Because EVI conversations are billed per minute of speech-to-speech, a moderately used voice agent can blow through the included minutes quickly — a Pro plan’s 1,200 included minutes is only ~20 hours of conversation per month.
| Line item | Monthly cost (illustrative) |
|---|---|
| Pro base plan | $70 |
| EVI overage — 1,000 extra minutes at $0.06/min | ~$60 |
| Octave TTS overage — light extra usage | usage-based ($0.12/1K chars) |
| Estimated total (active production agent) | ~$130+ |
Other things to budget for: the expression-measurement API is entirely separate and adds to the bill on top of any voice subscription; team seats are gated to Scale ($200, 3 seats) and Business ($500, 5 seats); and compliance (SOC 2 Type II, GDPR, HIPAA) plus the unlimited-everything tier are Enterprise-only. Concurrent-connection caps (1–30) can also force an upgrade well before raw usage limits bite for apps with bursty traffic.
Want to estimate your own Hume AI bill? Use the Hume AI pricing calculator to model your costs based on usage patterns.
Pricing evolution : Hume AI pricing history and changes
Cadence
| Period | Price changes | Product / SKU additions | Notes |
|---|---|---|---|
| 2023 | Launch (PAYG) | Expression Measurement API | Per-min/word emotion analysis |
| 2024 H1 | EVI 1 ~$0.102/min | Empathic Voice Interface | Launched with $50M Series B |
| 2024 H2 | EVI 2 ~$0.072/min | EVI 2 | ~30% per-minute cut |
| 2025 H1 | — | Octave TTS + subscription tiers | Move to bundled-quota subscriptions |
| 2026 | EVI overage $0.07→$0.04 | EVI 3 / EVI 4 MINI, Octave 2 | Seven-tier ladder, tiered overage |
Tracked range: 2023–present, via the Series A/B announcements, EVI generation releases, a 2025-02-28 Wayback snapshot, and a live 2026-06-09 capture.
Notable changes
- 2023-01 — Series A ($12.7M, USV). Commercial product is the pay-as-you-go Expression Measurement API.
- 2024-03 — EVI 1 launches with the $50M Series B (EQT Ventures); voice billed per minute at ~$0.102/min.
- 2024-09 — EVI 2 cuts per-minute pricing ~30% to ~$0.072/min.
- 2025-02 — Pricing page shows Octave TTS plus a bundled-quota subscription structure (EVI 1/EVI 2 minutes + TTS characters per tier).
- 2026 — EVI 3 / EVI 4 MINI and Octave 2 on a seven-tier ladder; EVI overage runs $0.07→$0.04/min and Octave TTS overage $0.15→$0.05 per 1K characters; expression APIs stay separate pay-as-you-go.
What’s unique : Hume AI’s distinctive pricing mechanics
1. Tier as a volume-discount lever. Unlike most freemium tools where the tier only unlocks features, Hume’s tiers also lower the per-unit overage rate — EVI drops from $0.07 to $0.04/min and Octave from $0.15 to $0.05 per 1K characters as you climb. The subscription effectively bundles a committed volume discount.
2. Two billing systems for two product eras. The voice products (EVI, Octave) are subscription + overage, while the original Expression Measurement API stays pure pay-as-you-go. Buyers can consume emotion analysis with zero subscription, a relic of Hume’s API-first origins that’s unusual to keep alongside a tiered SaaS ladder.
3. Per-minute voice metering with falling generational prices. EVI is billed by minutes of conversation, and each model generation has cut the rate (EVI 1 $0.102 → EVI 2 $0.072 → tiered $0.07–$0.04). Pricing tracks model-efficiency gains directly, passing inference savings to buyers.
Strengths & weaknesses
| Strengths | Weaknesses |
|---|---|
| Transparent, fully-published per-minute and per-character rates | Two separate billing systems (voice vs expression API) add complexity |
| Intuitive value metrics — minutes of voice, characters of speech | Per-minute EVI can get expensive fast for chatty agents |
| Generous free tier (no card) with unlimited voice cloning | Compliance (SOC 2/HIPAA) and seats gated to top tiers |
| Tiers double as committed volume discounts | Concurrent-connection caps force upgrades independent of usage |
| Generational price cuts pass model savings to buyers | Frequent model/tier churn (EVI 1→2→3→4 MINI) complicates planning |
Billing UX : Hume AI billing controls and transparency
- Billing controls — Self-serve signup and tier upgrades from Free through Business; no credit card required on the Free plan; a 50%-off first month on the Creator tier. Enterprise is sales-quoted.
- Usage visibility — The pricing page publishes every included quota, overage rate, RPM cap, and concurrent-connection limit per tier, giving strong forward cost visibility. Expression-measurement rates are listed per modality.
- Payment options — Card-based self-serve checkout for Free through Business; Enterprise is invoiced under a custom contract with volume discounts. Support is Discord on self-serve tiers and Slack on Enterprise.
Strategic wins : Why Hume AI’s pricing decisions worked
1. Metering voice the way buyers experience it
Billing EVI by the minute and Octave by the character maps pricing to units developers already reason about — conversation length and speech volume — rather than opaque tokens. See choosing the right usage metric.
2. Using tiers as a volume-discount engine
By lowering the overage rate as the subscription rises, Hume turned its tier ladder into a commitment-for-discount mechanism, nudging growing customers upward without a hard sales touch. Related: how AI companies structure pricing.
3. Passing model efficiency to price
Each EVI generation cut the per-minute rate (EVI 1 $0.102 → EVI 2 $0.072 → $0.04–$0.07 tiers). Visibly passing inference savings to buyers builds trust in a category where cost deflation is the story. Related: outcome-based pricing trends.
Areas to improve : Gaps in Hume AI’s pricing approach
1. Reconcile the two billing systems
Running subscription-plus-overage voice alongside a pure pay-as-you-go expression API forces buyers to track two cost models. A unified view (or shared credits) would reduce confusion. See bill shock and cost unpredictability.
2. Per-minute EVI can surprise at scale
Voice agents that talk a lot burn included minutes fast, and overage at $0.04–$0.07/min adds up quickly. Clearer in-product spend alerts and projected-overage warnings would help buyers avoid surprises.
3. Connection caps decoupled from usage value
Concurrent-connection limits (1–30) can force a tier upgrade for bursty apps that aren’t otherwise near their minute/character quotas — a friction point worth softening with add-on connection packs.
Key takeaways
- Meter on the unit buyers count. Hume bills voice in minutes and speech in characters, mapping price to lived experience rather than tokens.
- Tiers can be a volume-discount lever, not just a feature gate. Hume’s overage rate falls as the subscription rises, rewarding commitment automatically.
- Pass model savings to price visibly. Each EVI generation cut the per-minute rate, reinforcing trust as inference costs fall.
- Legacy products can keep legacy pricing. The pay-as-you-go expression API survives alongside the newer subscription ladder — pragmatic, if a little incoherent.
- Watch the secondary meters. Connection caps and seat gates can drive upgrades independent of headline usage, shaping real bills more than the sticker price.
UBP implications
- Hybrid subscription + overage suits per-minute AI products. A bundled quota gives a predictable floor while overage scales with heavy voice usage — a clean fit for conversational AI.
- Declining unit rates by tier align incentives. Lowering the per-unit price as customers grow encourages expansion without a renegotiation, a tactic UBP practitioners can borrow. See usage-based pricing strategy.
- Separate value metrics for separate products is fine — if each is intuitive. Minutes for voice, characters for TTS, and per-word/per-image for expression each map to their product’s natural unit.
Sources
- Hume AI pricing page — live capture (accessed 2026-06-09)
- Hume raises $50M Series B and releases EVI (accessed 2026-06-09)
- Hume AI business breakdown — Contrary Research (accessed 2026-06-09)
- Announcing the EVI 3 API (accessed 2026-06-09)
- VentureBeat — Hume EVI 2 and per-minute pricing (accessed 2026-06-09)
- Wayback Machine — hume.ai/pricing, 2025-02-28 snapshot (accessed 2026-06-09)
Bottom line
Hume AI is an empathic-AI company (founded 2021, ~$72.8M raised through a 2024 $50M Series B) that sells real-time empathic voice (EVI), Octave text-to-speech, and emotion-measurement APIs. Voice is priced on a seven-tier subscription ladder from Free to $500/month Business (plus custom Enterprise), each bundling EVI minutes and Octave characters before usage-based overage — EVI overage falls from $0.07 to $0.04/min and Octave TTS from $0.15 to $0.05 per 1K characters as tiers rise. Its older Expression Measurement API stays pure pay-as-you-go ($0.0828/min down to $0.00024/word). Browse the pricing blueprint for more fully-researched company profiles.
Want to compare Hume AI against other voice and conversational AI companies? Browse the pricing blueprint.
Pricing timeline : Major events on a vertical axis
Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.
EVI 3 / EVI 4 MINI + Octave 2, seven-tier structure
Current structure: Free, Starter $3, Creator $7–$14, Pro $70, Scale $200, Business $500, Enterprise custom. EVI 3/EVI 4 MINI overage runs $0.07→$0.04/min; Octave 1/2 TTS overage $0.15→$0.05 per 1K chars. Expression APIs remain separate pay-as-you-go.
Octave TTS + multi-tier subscription structure
Pricing page shows tiered subscriptions bundling Octave text-to-speech characters and EVI 1/EVI 2 minutes (Free through high-volume tiers), moving from pure API metering toward subscription + overage.
EVI 2 — ~30% per-minute price cut
EVI 2 ships with per-minute pricing reduced to ~$0.072/min, roughly a 30% cut versus EVI 1's $0.102/min, while adding faster, more customizable voice.
EVI launch + $50M Series B
Hume launches the Empathic Voice Interface (EVI 1) alongside a $50M Series B led by EQT Ventures. EVI is a speech-to-speech voice model billed per minute (EVI 1 ~$0.102/min).
Series A and early expression-measurement API
Hume AI (founded 2021 by Alan Cowen) raises a $12.7M Series A led by Union Square Ventures. Commercial product at this stage is the pay-as-you-go Expression Measurement API for facial, vocal, and language emotion analysis.
- · Hume AI was founded in 2021 by Alan Cowen, a former Google DeepMind/Google AI researcher who led work on affective computing and holds a PhD in psychology from UC Berkeley.
- · EVI's per-minute price has fallen sharply by generation: EVI 1 launched at ~$0.102/min, EVI 2 cut it ~30% to ~$0.072/min, and current tiers drive EVI overage down to $0.04/min at the Business level.
- · Hume raised $12.7M (Series A, Jan 2023, USV) then $50M (Series B, Mar 2024, EQT Ventures), for ~$72.8M total, and reported 100K+ developers and businesses using its APIs by late 2025.
Questions & answers
- What is Hume AI's pricing model?
- Hume AI uses tiered monthly subscriptions (Free, Starter $3, Creator $7–$14, Pro $70, Scale $200, Business $500, Enterprise custom) that each bundle a quota of EVI voice minutes and Octave TTS characters, then charge usage-based overage. Its expression-measurement APIs are billed separately as pay-as-you-go per minute, image, or word.
- Does Hume AI offer a free tier?
- Yes. The Free plan is $0/month and includes 10,000 Octave TTS characters (~10 minutes) and 5 minutes of EVI usage with 1 concurrent connection and Discord support — enough to prototype empathic voice without a credit card.
- How much does Hume AI EVI cost per minute?
- EVI is metered per minute and the overage rate drops as you move up tiers: $0.07/min on Creator, $0.06/min on Pro, $0.05/min on Scale, and $0.04/min on Business. Each paid tier also bundles a block of included minutes (40 to 12,500/month) before overage applies. Historically EVI 1 was $0.102/min and EVI 2 cut that to $0.072/min.
- How much does Hume's Expression Measurement API cost?
- It is pay-as-you-go and priced by modality: $0.0828/min for video with audio, $0.0639/min for audio only, $0.045/min for video only, $0.00204 per image, and $0.00024 per word for text. Enterprise customers get volume discounts on every modality.
- Is Hume AI pricing usage-based or subscription?
- It is a hybrid. The voice products (EVI, Octave) use subscription tiers with included quotas plus usage-based overage per minute/character, while the expression-measurement APIs are pure pay-as-you-go usage. Enterprise is custom-quoted with unlimited usage.