InVideo AI pricing

About

InVideo makes invideo AI, a prompt/text-to-video generator: you type a brief and the product scripts, narrates, sources stock footage and edits a complete video — its v4 “agent” is advertised as creating up to 30 mins of video from a single prompt. It sits alongside the company’s original invideo Studio, a template-based online video editor, and exposes 200+ underlying image/video/audio/music models inside one workspace (Google Veo 3.1, Sora 2, Kling, Nano Banana Pro, Seedream, ElevenLabs and more). InVideo was founded in 2017 (Mumbai/San Francisco) and is widely reported to serve millions of users across 190+ countries; its homepage lists Apple, Google, Microsoft, Walmart, Visa and Disney teams as users.

InVideo monetizes through a per-seat subscription layered on a single credit currency. As of this capture the live pricing page is split into a Team plans tab — Basic $9/seat/mo, Pro $25/seat/mo (“17% off”), Ultra $60/seat/mo (“Most popular”) — and a Business plans tab — Team $65/seat/mo (“18% off”), Scale $151/seat/mo (“Best value”) and a custom-quoted Enterprise (“Let’s talk”). Every tier is sized by credits per seat per month (190 on Basic up to 4,000 on Scale, custom on Enterprise); per InVideo’s FAQ, generative models are “available at their original API pricing” and unused credits don’t roll over — Enterprise is the only plan that lists “volume rollover credits”. No $0 card appears on either tab. Company financials (ARR, exact headcount, valuation) are left for further research.

For the most current information on InVideo AI’s pricing and market position, visit InVideo AI.

Pricing summary : How InVideo AI’s pricing model works

InVideo AI now runs a pure per-seat subscription with a credit currency underneath — every plan on the page, including the entry tier, is quoted “per seat/mo”. You pick a Team plans tier (Basic $9, Pro $25, Ultra $60 per seat/mo billed annually) or a Business plans tier (Team $65, Scale $151 per seat/mo billed annually; Enterprise is custom-quoted). Each tier bundles credits per seat per month — 190 on Basic, 1,000 on Pro, 3,000 on Ultra, 1,600 on Business Team, 4,000 on Scale — and Pro and Ultra add an in-card credit slider that steps the allowance up (Pro 1,000 → 2,000; Ultra 3,000 → 6,000 → 9,000). Per InVideo’s live pricing FAQ, “credits work like currency on our platform and are used for video creation, generative models and across other features,” all models are “available at their original API pricing”, and — stated outright — “Unused credits don’t roll over to the next month.”

The dimensions that actually construct the bill are: seats (a − 1 seat + stepper sits on every card; Business tiers start at 5 seats), credits per seat (the metered pool), billing period (Monthly vs Annual toggle), and the credit-slider step inside Pro and Ultra. The monthly-vs-annual spread is tier-specific, not a flat percentage: Basic shows “No difference compared to monthly” at $9 either way; Pro is $30 monthly versus $25 annual (“Save $61 per seat compared to monthly”); Ultra is $80 list, discounted to $72 monthly (“10% OFF … Renews at $80”) and $60 annual (“25% OFF … Save $232 per seat compared to monthly”); Business Team is $79 monthly versus $65 annual (“Save $171 per seat”); Scale is $215 monthly versus $151 annual (“Save $774 per seat” — the annual rate is a “30% off forever” coupon on the $215 base, which lands on a half-dollar and is rounded to $150 on the plan card but $151 in the Compare-features table). Credits are also priced per model rather than per minute: the compare table quotes ~30 credits per 5s for Seedance 2.0 Fast 720p, ~38 for Seedance 2.0 1080p, ~50 for Seedance 2.5 1080p, ~2.5 credits/image for Nano Banana Pro, ~5 for Nano Banana Pro 4K and ~3 for GPT Image 2 — and the page notes “Timeline editing uses no credits”. A site-wide promo banner reads “FREE IMAGE SEPTEMBER — 1000 images everyday till 30th Sep on all plans,” now for “GPT Image 2.5, Nano Banana Pro and more.” Storage is a secondary per-plan allowance: 100 GB on Basic, 300 GB on Pro, 800 GB on Ultra and Business Team, 1600 GB on Scale (tenfold the figures the page showed through 2026-09-21), custom on Enterprise.

What makes this different: InVideo doesn’t mark up each model — it passes generative-model cost through “at their original API pricing” and meters it out of a per-seat credit pool. The unusual move in this release is that the editor itself is no longer the upsell: the page says “The full timeline, multiplayer editing, colour, audio and 3D are on every plan, including Basic at $9 a seat. 40 hours of editing costs nothing,” so the paid ladder sells model access and credits, not editing features. It is a credit-based billing meter wrapped in a seat-based subscription, where the only non-credit gates left are model tiers (Basic has “No access” to Seedance 2.5 and 2.0), storage, stock footage and the security bundle.

Pricing by product

InVideo AI (Team plans tab)

Every Team-plans card carries a − 1 seat + stepper, so the quoted figure is genuinely per seat and the plan scales by seat count as well as by credit step. The page’s own framing is that editing is free of the meter: “The full timeline, multiplayer editing, colour, audio and 3D are on every plan, including Basic at $9 a seat. 40 hours of editing costs nothing.”

InVideo AI (Business plans tab)

Credit cost per model

The Compare-features table prices generation in credits per output rather than per minute, and quotes how far each annual tier’s allowance stretches:

Timeline editing is explicitly outside the meter (“Timeline editing uses no credits”). A promotional banner across the top of the page reads “FREE IMAGE SEPTEMBER — 1000 images everyday till 30th Sep on all plans” for “GPT Image 2.5, Nano Banana Pro and more” (the 2026-09-21 banner named GPT image 2, Nano Banana Pro and Nano Banana 2) — a time-boxed offer, not a standing entitlement.

Rounding note on Scale’s annual rate. The Scale annual figure is not a typed list price — it is a “30% off forever” coupon applied to the $215 monthly base, which lands on a half-dollar, and InVideo’s own page rounds that result two different ways on the same screen. On the 2026-09-21 and 2026-09-24 captures the Scale plan card printed $150 while the Compare-features table below it printed $151/month; on the 2026-09-20 capture the card printed $151. The underlying price did not move — every price figure on all four captured states (Team plans / Business plans × Monthly / Annual) is identical across the three days, and the monthly base stayed $215 with the same “Save $774 per seat compared to monthly” line. Treat $150–$151 as the same price rendered inconsistently, not as a price change.

Sales motions across products: self-serve PLG for Basic, Pro, Ultra and the Business Team and Scale plans (card signup, seat stepper, credits meter generative output) — and sales-led for Enterprise (“Let’s talk” / Contact sales, custom credits per seat, custom SLA).

Hidden costs : What InVideo AI users actually pay

The sticker price is the per-seat tier fee, but the number that actually moves an InVideo bill is the credit pool — and the fact that credits don’t roll over. Three costs hide inside the model. First, generative models bill “at their original API pricing” — so a single Veo 3.1 or Sora 2 generation can burn credits far faster than a basic stock-footage edit, and your effective rate depends entirely on which model you call. Second, every headline price is the annual-billed monthly equivalent charged upfront for the year: month-to-month costs 20% more on Pro ($30 vs $25), 33% more on Ultra ($80 vs $60 after the first month), 22% more on Business Team ($79 vs $65) and 42% more on Scale ($215 vs $151). Third, the Business tiers start at 5 seats, so Team’s true floor is $325/mo annual-billed and Scale’s is $755/mo — not the per-seat number on the card.

Effective $-per-credit (computed from the confirmed 2026-09-20 grid, NOT posted by InVideo): dividing each tier’s annual-billed per-seat price by its monthly credit allowance per seat shows how the meter reprices across the ladder.

The September repackaging inverted this page’s earlier finding. On the retired Plus/Max/Generative/Elite ladder the per-credit rate was almost flat (~$0.227 to ~$0.212, a ~7% spread across a 53× price range); the current per-seat ladder discounts steeply instead — Ultra’s ~$0.020/credit is about 58% cheaper per credit than Basic’s ~$0.047, which is what InVideo’s own “Lowest cost per credit / 60% CHEAPER” badge on the Ultra card is claiming. Note the Business tiers are not on that curve: Business Team buys credits at ~$0.041 and Scale at ~$0.038, both worse per credit than Pro or Ultra, because those tiers price seats, workspaces and the security bundle rather than cheaper units. And because unused credits are forfeited each cycle, a light month on a large tier wastes allowance outright — the discount only materialises if you actually burn the pool.

Want to estimate your own InVideo AI bill? Use the InVideo AI pricing calculator to model your cost across tiers, generation minutes and credit usage.

Pricing evolution : InVideo AI pricing history and changes

Cadence

Tracked range: 2017–present. The 2026 Q2 row is marked unknown rather than carrying the $25/$60 third-party figures as fact: InVideo’s plan table loads from a client-side API that returned no prices on every capture from 2026-06-11 through 2026-08-11, so those numbers were never first-party-confirmed, and the 2026-08-14 render — which showed a four-tier Plus/Max/Generative/Elite ladder with no Free card — is incompatible with them. Whether the ladder was repriced during the blackout or the third-party reports were simply wrong cannot be determined from available evidence, so no Q2→Q3 price-change delta is claimed.

Notable changes

• 2017 — InVideo launches as invideo Studio, a template-based online video editor on a conventional subscription — no AI generation, no credit currency.
• 2023 — Launch of invideo AI (text/prompt-to-video), introducing the platform-wide credit currency that meters AI generation and generative-model outputs alongside the subscription tiers.
• 2026 Q2 — The pricing page’s plan table begins failing to load (“Failed to load pricing information / Network Error”). Third-party roundups (Flowith, MyMarky and Costbench, all read 2026-06-11) reported a Free / Plus ~$25/mo / Max ~$60/mo shape; none of it was ever confirmed against the live page, and the 2026-08-14 render contradicts it. Confirmed first-party from this period: the v4 “agent” advertised at up to 30 mins of video per prompt, 200+ underlying models, generative output billed “at their original API pricing,” and an explicit no-credit-rollover policy (all read from the live FAQ, which rendered even when the plan table did not).
• 2026-08-14 — First confirmed price grid. Four paid Individual tiers — Plus $17, Max $85, Generative $170, Elite $900 (annual-billed monthly equivalents) — plus Team seats at $40/$400 and a custom Enterprise plan. No $0 card on the grid.
• 2026-08-16 — The render was a window, not a fix. A live first-party re-read two days later found the plan table empty again across two loads: the page shell, both tabs, the “All paid plans include” block and the FAQ all rendered, but no plan cards and no prices. The failure was now silent — the earlier “Failed to load pricing information / Network Error / Retry” message no longer appeared, so a prospect saw a pricing page with tabs and FAQs and simply no plans, with nothing to indicate anything went wrong.
• 2026-09-20 — The entire ladder is replaced and the page is re-platformed. The Individual / Team & Enterprise tab pair is gone; the surface now carries a Monthly/Annual toggle over Team plans (Basic $9, Pro $25, Ultra $60 per seat/mo billed annually) and Business plans (Team $65, Scale $151 per seat/mo billed annually, plus a custom-quoted Enterprise). Every price is quoted per seat, credits are allocated per seat per month (190 → 4,000), and the plan table rendered cleanly on all four captured states — ending the run of blank and errored renders. The annual rates are carried by named promo coupons (“Pro annual, 17% off forever”; “Scale annual, 30% off forever”), and Ultra’s $72 monthly rate is explicitly a first-month discount that renews at $80.

What’s unique : InVideo AI’s distinctive pricing mechanics

1. Pass-through “original API pricing” for generative models.

Rather than re-pricing each model with its own markup, InVideo states generative models bill “at their original API pricing” and draws that cost from your shared credit pool. The platform acts as an aggregator that exposes 200+ models (Veo 3.1, Sora 2, Kling, Nano Banana Pro, ElevenLabs) at their underlying rate — so your effective cost depends on which model you call, not a flat InVideo per-output price.

2. One credit currency spanning video, image, audio and music.

Credits “work like currency on our platform” across every modality and feature, not just video. That single internal unit lets InVideo re-price model costs continuously (“we reserve the right to update credit costs at any time”) without renaming a plan — a textbook credit-based billing abstraction over a multi-model catalog.

3. The credit meter is now the discount curve, and the seat ladder sits on top of it.

On the retired Plus/Max/Generative/Elite ladder the credit pool barely discounted as you climbed (about $0.227/credit on Plus versus $0.212 on Elite, a ~7% spread across a 53× price range). The 2026-09-20 repackaging reversed that: on the confirmed per-seat grid the rate falls from ~$0.047/credit on Basic ($9 / 190 credits) to ~$0.025 on Pro ($25 / 1,000) to ~$0.020 on Ultra ($60 / 3,000) — a ~58% drop that InVideo merchandises directly as “Lowest cost per credit · 60% CHEAPER” on the Ultra card. The Business tiers break the curve (Team ~$0.041/credit, Scale ~$0.038): they are priced on seat capacity (5 to 30 members), multiple workspaces and premium 24×7 support rather than on cheaper units — and not on security, since almost every row in Team’s “Security & control” block is marked not included (SOC 2, indemnification, SSO and analytics all ✕; only “No training on your data” is ✓) and Scale adds only “Basic” versions of three of them while SOC 2 stays ✕. (An earlier version of this page described a separate “generation-minutes” allowance alongside credits; neither the 2026-08-14 nor the 2026-09-20 grid shows a minutes allowance on any tier, so that second meter is not part of the packaging.)

4. Free access exists, but it is deliberately not merchandised.

InVideo’s help center confirms a free, no-card-required plan with limited credits that reset weekly (Monday 12 a.m. UTC) — yet no $0 card appears anywhere on the pricing page, whose Team plans tab opens at Basic. Free access is real but reachable only by signing up, not by shopping. That is a packaging choice with a clear logic: the free plan still does trial duty for anyone who lands in the product, while the pricing page anchors on a $9-per-seat floor and a $151-per-seat self-serve ceiling rather than on zero. (Earlier third-party descriptions of the free tier as watermark-limited, 720p-capped and personal-use-only are not confirmed on the current first-party surfaces, and the free plan’s own export limits are not published on either the pricing page or the help-center articles captured here.)

Strengths & weaknesses

Billing UX : InVideo AI billing controls and transparency

• Monthly / Annual toggle — A single pill switch at the top-left of the pricing grid flips every card between “billed monthly” and “billed annually”. The saving is stated per card in dollars, not percent-only: “No difference compared to monthly” (Basic), “Save $61 per seat compared to monthly” (Pro), “Save $232 per seat” (Ultra), “Save $171 per seat” (Business Team), “Save $774 per seat” (Scale).
• Team plans / Business plans tabs — A two-tab segment control at the top-right splits the page into the seat ladder (Basic / Pro / Ultra) and the business ladder (Team / Scale / Enterprise). This replaces the old Individual / Team & Enterprise pair; the page no longer has an “Individual” surface at all.
• Per-card seat stepper — Every card carries a − N seats + control that reprices in place: Team-plans cards start at “1 seat”, Business cards at “5 seats”. Adding seats also restates the total credit pool (Business Team shows “8,000 credits/mo” = 1,600 × 5 seats) and, on multi-seat selections, the up-front annual figure (e.g. “$324 up front for 3 seats” on Basic).
• In-card credit slider — Pro and Ultra expose a credit-allowance slider inside the card (Pro 1,000 → 2,000; Ultra 3,000 → 6,000 → 9,000), so the credit step is a purchase decision separate from the tier choice. Basic has no slider — its allowance is fixed at “190 credits per seat/mo”.
• “Not sure? Work it out” plan recommender — An interactive three-step sizer below the grid (“What are you here to make?” → “How much a month?” → “Features and capabilities”) converts a stated workload into credits using published rates (“≈30 credits each · per Seedance 2.0 Fast video”, “=2.5 credits each · per Nano Banana Pro image”, “·Timeline editing uses no credits”) and then names a plan (“We recommend Basic … Covers your 390 credits a month.”).
• Compare-features table — A separate expandable table lists per-model credit costs and the resulting generation counts per tier, with its own Monthly/Annual toggle.
• Usage visibility and top-ups — The FAQ covers “Am I charged for every generation?”, “What should I do if I run out of credits? Do you offer add-ons?” and “When do my credits reset, and do unused credits roll over?” It states outright: “Heads up: Unused credits don’t roll over to the next month,” and reserves the right to “update credit costs at any time, without prior notice.” Only Enterprise lists “volume rollover credits”. Enterprise additionally lists admin spend control and delegated top-up access as named controls — spend governance is an Enterprise-only entitlement.
• Free access is still not on the page — no $0 card appears on either tab. InVideo’s help center confirms a free, no-card-required plan whose limited credits reset weekly (Monday 12 a.m. UTC), so the free path exists but is discoverable only by signing up, not by reading the pricing page.
• Payment options — The FAQ has dedicated “What is counted as a seat?”, “What payments do you support?” and “Do you offer Enterprise plans? / How can I contact the sales team?” entries; standard card billing for self-serve tiers, with the Enterprise card routing to “Contact sales”.
• Surface health — The plan table loaded cleanly on all four captured states on 2026-09-20, 2026-09-21 and 2026-09-24, ending the run of “Failed to load pricing information / Network Error” (and silently blank) renders seen from 2026-06 through 2026-08-16. Prices have not moved across the three captures (apart from the Scale card’s $150/$151 rounding); the 2026-09-24 capture shows only non-price edits: storage allowances ten times larger on every card, seat caps reworded to “Up to 5/10/20 seats”, and a refreshed promo banner. The older invideo.io/ai/pricing route still returns HTTP 500.

Strategic wins : Why InVideo AI’s pricing decisions worked

1. Aggregating 200+ models at pass-through cost.

By billing generative models “at their original API pricing” out of one credit pool, InVideo positions itself as a neutral aggregator rather than a marked-up reseller — letting it add new models (Veo, Sora, Kling) without re-papering plans. See how AI companies structure pricing.

2. Keeping the free plan out of the shop window.

InVideo runs a free, no-card-required plan (limited credits, reset weekly) but shows no $0 card on its pricing page. That splits two jobs cleanly: the free plan still converts anyone who lands inside the product, while the pricing grid anchors on paid tiers and never invites a shopper to compare $0 against the $9-a-seat Basic card. It is a merchandising decision rather than a packaging one — the same product, presented as a paid ladder. Related: choosing the right usage metric.

3. One credit currency it can reprice on demand.

Metering everything in abstract credits — and reserving the right to “update credit costs at any time” — lets InVideo absorb shifts in underlying model cost without touching the plan grid, a structural advantage for a GPU-cost-exposed aggregator. See outcome-based pricing trends.

4. Taking the editor out of the upsell and selling model access instead.

The 2026-09-20 repackaging gave the product away and kept the meter. Every editing capability — full timeline, multiplayer, colour, audio, 3D — now ships from Basic at $9 a seat, and the page says so in as many words: “40 hours of editing costs nothing.” What stayed behind the paywall is the part that actually costs InVideo money per use: model access (Basic is marked “No access” to Seedance 2.5 and Seedance 2.0) and credit volume. That is the right side of the line to charge on for a GPU-exposed aggregator, and it makes the $9 tier a genuinely complete editor rather than a crippled sampler. It also explains how the top self-serve sticker price could fall from Elite’s $900/mo to Scale’s $151 per seat/mo without capping account value — the old ladder sold a feature bundle at a fixed per-account ceiling, the new one sells consumption and headcount, both of which can keep growing inside an account. (Whether that trade actually held revenue is not something these captures can show.) This is the hybrid pricing model argument in its cleanest form.

Areas to improve : Gaps in InVideo AI’s pricing approach

1. The price table itself can fail to load.

Rendering plans from a client-side API means a network or API hiccup leaves prospects staring at “Failed to load pricing information” — or, as on 2026-08-16, at a page with tabs and FAQs and silently no plans at all. The 2026-09-20 surface rendered cleanly on all four states, but a static, server-rendered fallback price table would make the worst-case transparency failure impossible rather than merely unlikely. See bill shock and cost unpredictability.

2. The published credit rates stop short of the expensive models.

InVideo now does publish a per-output credit table (~30 credits/5s for Seedance 2.0 Fast 720p, ~2.5 credits per Nano Banana Pro image, and so on) — a real improvement on the earlier grid, which published none. But only six rows are on the page — Seedance, Nano Banana Pro and GPT Image 2 — with the rest of the 200+ catalog collapsed behind “View more”, and the premium models the plans are actually sold on are rated only in the help center, which says a “Kling 2.6 Standard video might cost 0.5 credits, while a Veo 3.1 4K video with audio can cost 10+ credits”. Since InVideo also reserves the right to “update credit costs at any time, without prior notice”, publishing the full model-by-model rate card on the pricing page, with a change log, would close the last forecasting gap.

3. Credits are now granted per seat, but the pooling rule isn’t published.

Credits were already use-it-or-lose-it, and the 2026-09-20 move to per-seat allocation makes it harder to tell where the forfeiture lands. A five-seat Business Team workspace is merchandised as “8,000 credits/mo.” built from “1,600 credits per seat/mo” — but the only card that names a “shared workspace & credit pool for your team” is Enterprise, which is also the only card listing “volume rollover credits”. Whether self-serve seats can actually draw on each other’s allowance is therefore not stated anywhere on the page, so a buyer can’t work out whether one heavy editor’s top-up purchase and four quiet seats’ forfeited credits cancel out or stack. Stating the pooling rule on the card — plus a small rollover cap or a “credits expiring soon” nudge (thresholding/alerting) — would fit the lumpy, project-shaped way creative teams actually work, without touching a single headline price.

Key takeaways

1. Meter in one abstract currency and pass the model cost through at API price. InVideo bills generative output “at their original API pricing” from a single credit pool spanning video, image, audio and music, and reserves the right to reprice credits at any time — so it can add Veo, Sora or Kling, or absorb a GPU-cost swing, without re-papering a single plan or inviting a markup accusation.
2. Giving the feature set away is what lets you cut the ceiling. On 2026-09-20 InVideo dropped every editing capability to its $9 Basic tier (“40 hours of editing costs nothing”) and rebuilt the ladder on model access and credits per seat. The $900/mo Elite tier disappeared and the most expensive self-serve plan is now Scale at $151 per seat/mo — an 83% lower per-unit ceiling. The ceiling moved rather than vanished: Scale starts at 5 seats ($755/mo annual-billed for the minimum workspace) and the bill scales with seat count and credit consumption instead of a fixed feature bundle.
3. A free plan you can’t find on the pricing page is a merchandising choice, not a packaging one. InVideo runs a genuine no-card free plan while anchoring its grid at $9 a seat — free access does trial duty inside the product without ever competing with the paid ladder in the shop window.
4. Publishing the per-credit discount turns the upgrade into arithmetic. InVideo’s credit rate falls from ~$0.047 on Basic to $0.020 on Ultra and it says so on the card (“Lowest cost per credit · 60% CHEAPER”) — but the Business tiers ($0.041 and ~$0.038 per credit) sit off that curve, so a team price is not automatically the cheapest unit price.
5. API-rendered prices are a transparency liability, and silent failure is worse than loud failure. InVideo’s plan table returned no prices on every capture from 2026-06 through 2026-08-16, and by the end it failed without the old error message — so prospects saw an intact-looking page with tabs, FAQs and simply no plans. The 2026-09-20 re-platform rendered cleanly on all four states, but nothing structural stops a repeat: a server-rendered fallback price table would.

UBP implications

1. Aggregators can meter in one credit currency while passing model cost through at API price. This keeps the value metric simple for buyers while preserving the ability to reprice the cost-of-goods layer continuously. See usage-based pricing strategy.
2. Allocating a shared meter per seat converts a usage pool into a headcount multiplier. InVideo’s 2026-09-20 repackaging kept the credit as the unit but moved allocation from per account to per seat (190 to 4,000 credits per seat), so the bill now grows on two axes at once — headcount and credit step — and the workspace total on the card is just the per-seat grant multiplied out (1,600 × 5 seats = “8,000 credits/mo.”). The detail that decides whether buyers actually get the quantity discount is whether seats can pool that allowance, and InVideo names a “shared workspace & credit pool” only on Enterprise — a term worth settling explicitly when you design a per-seat meter, not leaving to the billing system’s default.
3. No-rollover credits are a use-it-or-lose-it consumption gate inside a subscription. They behave like usage pricing for heavy users and like a flat plan for light ones — relevant for anyone blending freemium with metered AI output.

Sources

• InVideo AI pricing page (invideo.io/ai/pricing) (accessed 2026-08-14) — official; returned a working shell with a failing plan-table API on 2026-06-11, but returns an HTTP 500 server error (“Something went wrong”) as of the 2026-08-11 and 2026-08-14 recaptures, confirmed via direct HTTP fetch
• InVideo AI pricing page (invideo.io/pricing) (accessed 2026-09-21) — official; the surviving pricing page. All four states captured 2026-09-20 (Team plans / Business plans × Monthly / Annual): Basic $9, Pro $25/$30, Ultra $60/$72 (renews at $80), Business Team $65/$79 and Scale $151/$215 per seat/mo, Enterprise custom. Independently re-fetched server-side on 2026-09-21 — outside the headless-capture pipeline — and confirmed to match exactly, including the underlying plan config (base amounts $9/$30/$80/$79/$215 with “17% / 25% / 18% / 30% off forever” annual coupons and a first-month-only 10% Ultra monthly coupon); see the companion -validated.txt evidence
• InVideo help center: “invideo plans and credits — everything you need to know” (accessed 2026-09-21) — official; confirms the credit model and that per-model credit costs vary by model, and points all plan pricing to invideo.io/pricing rather than publishing tier prices in the help center. Also states that separately purchased extra credits “last 12 months from the purchase date and expire with your current subscription”
• InVideo billing help: “How do credits work?” (accessed 2026-09-21) — official, and a server-rendered surface separate from the pricing page: independently confirms every credit allowance quoted here (Basic 190, Pro 1,000, Pro 2x 2,000, Ultra 3,000, Ultra 2x 6,000, Ultra 3x 9,000, Team 1,600/seat, Scale 4,000/seat, Enterprise custom) and restates “Unused credits don’t roll over.” It publishes no dollar figures, so invideo.io/pricing remains the only first-party surface that carries the per-seat prices
• InVideo AI product page (accessed 2026-08-11) — redesigned around an “AI video platform for serious creatives” / multi-agent framing; embeds the same pricing widget, which failed to load with the same error
• InVideo help center: “Can I use invideo AI for free?” (accessed 2026-08-15) — official; confirms a free, no-card-required usage mode exists with limited credits that reset weekly, separate from the paid cards merchandised on the pricing page
• InVideo help center: “Will my credits and iStock roll over into the next month or billing cycle?” (accessed 2026-09-21) — official; confirms unused credits and iStock allowances are forfeited each cycle and do not roll over: “Credits and iStock reset every month on the same date and time your plan was activated, and anything unused is forfeited at that point”

Bottom line

InVideo AI prices a prompt-to-video generator as a per-seat subscription over a single credit currency: a Team plans tab with Basic $9, Pro $25 and Ultra $60 per seat/mo billed annually ($9, $30 and $80 month-to-month, with Ultra’s first month at $72), and a Business plans tab with Team $65 and Scale $151 per seat/mo billed annually ($79 and $215 monthly, both from 5 seats) plus a custom-quoted Enterprise. Generative-model output is billed “at their original API pricing” out of a credit pool that doesn’t roll over on any self-serve plan. Its sharpest design choice is acting as a pass-through aggregator of 200+ models rather than marking each one up — and its sharpest liability is that the price table loads from a client-side API that failed outright on every capture from 2026-06 through 2026-08-16, leaving prospects with tabs and FAQs but no numbers (it did render cleanly across all four states on 2026-09-20). No $0 tier appears as a plan card, though InVideo’s help center confirms a separate free, no-card-required usage mode exists. The real paywall is now model access and the credit meter rather than the editor, which ships whole on every plan. Browse the pricing blueprint for more fully-researched company profiles.

Want to compare InVideo AI against other generative-media and AI-platform companies? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Whole ladder replaced: per-seat Basic $9 / Pro $25 / Ultra $60, Business Team $65 and Scale $151

Sep 2026

InVideo retired the Individual ladder (Plus $17, Max $85, Generative $170, Elite $900 per month) and the Individual / Team & Enterprise tab pair. The pricing page now shows a Monthly/Annual toggle over two tabs. Team plans: Basic $9 per seat/mo (190 credits per seat, same price monthly or annual), Pro $25 per seat/mo annual / $30 monthly (1,000 credits per seat, slider to 2,000), Ultra $60 per seat/mo annual / $72 monthly renewing at $80 (3,000 credits per seat, slider to 6,000 and 9,000, Most Popular). Business plans: Team $65 per seat/mo annual / $79 monthly (1,600 credits per seat, 5-seat start), Scale $151 per seat/mo annual / $215 monthly (4,000 credits per seat, Best Value), Enterprise custom ('Let's talk') with volume rollover credits, SOC 2, custom SSO and admin spend control. Credits are now quoted per seat and priced per model output (about 30 credits per 5s of Seedance 2.0 Fast 720p, 2.5 credits per Nano Banana Pro image); timeline editing uses no credits and every editing feature is included from Basic. Still no $0 card on either tab, and invideo.io/ai/pricing still returns HTTP 500.

Pricing table finally loads: Plus $17 / Max $85 / Generative $170 / Elite $900, Team seats from $40/mo

Aug 2026

invideo.io/pricing rendered its full plan table for the first time in our capture history (it had shown 'Failed to load pricing information' on every prior capture back to 2026-06). Individual tab now shows four paid, credit-metered tiers — Plus $17/mo (75 credits), Max $85/mo (390 credits, Most Popular), Generative $170/mo (800 credits, Best Value), Elite $900/mo (4,250 credits) — with no $0 tier visible. Team & Enterprise tab shows a seat-based Team plan (Standard seat $40/mo / $50/mo billed monthly, Premium seat $400/mo / $500/mo billed monthly) plus custom-quoted Enterprise (10-seat minimum). invideo.io/ai/pricing, the older dedicated pricing URL, still returns an HTTP 500 server error.

Pricing page consolidated: /ai/pricing breaks, /pricing gains Individual vs Team & Enterprise tabs

Aug 2026

invideo.io/ai/pricing (the prior primary pricing URL) now returns HTTP 500 ('Something went wrong'), confirmed both in-browser and via direct HTTP fetch. invideo.io/pricing is the surviving pricing surface and now shows an Individual / Team & Enterprise tab toggle, but the plan table itself still fails to load on both tabs ('Failed to load pricing information / Network Error') — the same client-side pricing-API failure seen on the prior capture. No confirmed change to tier names or prices; Free/Plus/Max remain third-party-reported only.

Free / Plus (~$25/mo) / Max (~$60/mo) credit-metered tiers

Jun 2026

Current shape (third-party-reported, prices not in live capture): Free $0 (watermarked, 720p, ~10 min/week), Plus ~$25/mo (~$20 annual, no watermark, 1080p, ~50 min/mo, commercial license + iStock), Max ~$60/mo (~$48 annual, 4K, ~200 min/mo). A single credit currency meters generative-model outputs at each model's original API price; unused credits don't roll over. InVideo's pricing page loads plans via an API that returned 'Failed to load pricing information / Network Error' on capture day, so prices are second-sourced.

Launches invideo AI (text-to-video) on a credit model

Sep 2023

InVideo, founded 2017 as a template-based online video editor (invideo Studio), launched 'invideo AI' — a text/prompt-to-video generator that scripts, narrates and edits a full video from a single prompt. It introduced the platform-wide credit currency that meters AI generation and generative-model outputs, alongside the existing subscription tiers.