Salesforce signs definitive agreement to acquire Contentful
Salesforce agreed to acquire composable-content platform Contentful (reported ~$1–1.5B), folding its usage-metered headless CMS and pay-as-you-go AI Actions into Salesforce's ecosystem.
On 2026-06-01 Salesforce announced a definitive agreement to acquire Contentful, the composable content platform, in a deal reported at roughly $1–1.5B. Contentful’s model — a usage-metered headless CMS priced on API calls, bandwidth, users, and records (Free / Lite $300/mo / Enterprise), plus pay-as-you-go “AI Actions” metered AI — positions it as the content layer inside Salesforce’s broader stack. Pricing for existing plans was unchanged at announcement.
Salesforce signed a definitive agreement to acquire Contentful (reported at roughly $1–1.5 billion, unconfirmed) to add an API-first content layer to Customer 360, Headless 360 and Agentforce; the deal was expected to close in Salesforce's fiscal Q3 2027. No pricing change accompanied the announcement. Source: Salesforce newsroom, 2026-06-01.