Packaging

Pipedrive restructures to four AI-bundled per-seat tiers

Pipedrive pricing

Pipedrive now sells four per-seat CRM plans - Lite $14, Growth $24, Premium $49 and Ultimate $69/seat/mo (annual) - each marketed as Now with AI, replacing its older five-tier lineup.

Before

Five tiers (historically Essential / Advanced / Professional / Power / Enterprise); AI positioned as a distinct capability.

After

Four tiers (Lite / Growth / Premium / Ultimate), $14-$69/seat/mo annual, with AI bundled into every plan including the entry Lite tier.

Pipedrive’s public pricing page now shows four per-seat plans: Lite ($14/seat/mo), Growth ($24), Premium ($49, flagged “Most Popular”) and Ultimate ($69) on annual billing, or $19 / $34 / $64 / $89 on monthly billing. Every tier carries a “Now with AI” label, folding AI features (AI-powered report creation from Lite; AI email writing/summarizing from Premium) into the base seat price rather than selling them as a metered SKU. Five flat per-company add-ons - LeadBooster (from $32.50/mo), Smart Docs (from $32.50/mo), Web Visitors (from $41/mo), Campaigns (from $13.33/mo) and Projects (from $6.67/mo) - sit alongside the core plans. There is no permanent free tier, only a 14-day no-credit-card trial.

From Pipedrive's pricing timeline
Four AI-bundled per-seat tiers, all 'Now with AI'

Pipedrive's public pricing shows four per-seat plans — Lite ($14), Growth ($24), Premium ($49, Most Popular) and Ultimate ($69), all billed annually per seat/mo — each labelled 'Now with AI', with AI-powered report creation reaching the entry Lite tier and AI email tools from Premium up. Monthly billing is $19/$34/$64/$89. Five flat per-company add-ons (LeadBooster, Projects, Campaigns, Web Visitors, Smart Docs) sit alongside.

About Pipedrive
pipedrive.com ↗

Pipedrive is a sales-focused CRM that prices on a pure per-seat model with four tiers — Lite, Growth, Premium and Ultimate — and no permanent free plan, only a 14-day trial.

Pricing model seat based
Billing units seats
Sales motion self serveplgsales led
Free tier
No
Commits
None
Transparency
public

Pipedrive pricing history

  1. Jul 2026
    Four AI-bundled per-seat tiers, all 'Now with AI'
  2. Jul 2025
    Five tiers collapse to four: Lite / Growth / Premium / Ultimate
  3. Apr 2024
    Pipedrive AI GenAI suite announced (AI email writer + summarization)
  4. Oct 2023
    AI-powered Sales Assistant launches (beta)
Full Pipedrive timeline
All pricing activity