Framer pricing

About

Framer is a no-code website builder for designing, publishing, and hosting responsive marketing sites, with an AI site generator (“Agents”) and a built-in CMS. Users design visually on a canvas, connect a custom domain, and Framer handles global hosting on its CDN — positioning it against Webflow, Wix, Squarespace, and WordPress for landing pages, portfolios, and full marketing sites.

Framer serves a spectrum from individual creators and freelancers up through agencies, startups, and scale-up marketing teams, with an Enterprise tier for high-traffic, mission-critical sites. Its pricing is organized around two independent axes: a per-published-site subscription (Free, Basic, Pro, Enterprise) and a per-workspace seat model for collaborators — with a shared monthly AI-credit pool layered across both.

The Amsterdam-founded company (founders Koen Bok and Jorn van Dijk) raised a $100M Series D in August 2025 at a $2B valuation, led by Meritech with Atomico and Accel, bringing total funding to roughly $160M. Framer reported approximately $50M ARR for 2025 — about double its 2024 figure — and has publicly targeted $100M ARR for 2026, with around 500,000 monthly active users. It competes with Webflow, Wix, Squarespace, and WordPress on the low-code/no-code website-builder axis, and increasingly positions its AI site-generation (“Agents”/Workshop) against the wave of AI website builders.

Pricing summary : how Framer’s per-site plans, AI credits, and per-editor seats stack

Framer uses a hybrid model that combines a per-published-site subscription with a shared AI-credit meter and per-editor seat fees. Prices below are the per-month rate on yearly billing (the page’s default; monthly billing is higher). Four dimensions:

1. Per-site plan (subscription): Free ($0), Basic ($10/mo), Pro ($30/mo), and Enterprise (Custom). Each is billed per published site and sets the capacity for CMS collections, bandwidth, and site pages.
2. AI credits (usage): Every plan includes a monthly credit pool shared across the workspace that powers Agents, Localization, and other AI features — 500 credits to try on Free (when the workspace has no active subscription), 1,000/mo on Basic, 3,000/mo on Pro, and volume-discounted credits on Enterprise; you can add credits anytime.
3. Editor seats (per workspace): the workspace owner and all viewers are free; content editors are $10/editor/mo and full additional editors are $20/editor/mo, up to a 10-seat cap on Basic and Pro (unlimited on Enterprise).
4. Usage-based add-ons: overage on Pro is “flexible, pay what you use” — site pages ($20 per 100), CMS collections ($40 per 10), CMS items ($20 per 10,000), and bandwidth ($40 per 100 GB) — plus Localization ($20 per locale), Convert A/B testing ($50 per 500,000 events), and Advanced hosting ($200).

What makes this different: Framer prices the site and the seats on two independent axes and overlays a single workspace-wide AI-credit pool on top — so a solo builder pays one per-site subscription while an agency scales editor seats and credits separately from the sites it ships.

Pricing by product

All prices below are the per-month rate on yearly billing (framer.com/pricing’s default state). Monthly billing is available at a higher per-month rate that this capture did not record.

Site plans (per published site)

Workspace collaboration (per-editor seats, billed per workspace)

AI credits (the shared usage meter)

Every plan includes a monthly pool of credits that power Agents, Localization, and other AI features; credits are shared across the entire workspace and its editors, and you can add credits anytime. On the Free plan you get 500 credits to try Agents only while the workspace has no active subscription.

External agents (connect your own tools like Claude Code / Cursor) are marked PREVIEW and are free during preview.

Usage add-ons & overage rates

On Pro, limits are “flexible — pay what you use”; on Basic they are fixed. Overage and optional add-ons:

Sales motions across products: PLG / self-serve for Free, Basic and Pro (sign up and pay online, editor seats and add-ons self-added); sales-led for Enterprise (custom quote, annual billing, bank transfer).

Hidden costs : why an agency’s real Framer bill is a stack of per-site fees

The “$10 Basic / $30 Pro” headline is a per-published-site rate. Because Framer prices each site separately and adds editor seats, AI credits, and pay-what-you-use overage on top, a working studio’s real bill is a stack — not a single subscription. Two representative archetypes:

A 3-person studio shipping 5 client sites on Pro

The per-site model means “Pro” is not one $30 line — five client sites is five subscriptions, and the workspace-wide seat and credit fees stack on top of that.

A single high-traffic marketing site outgrowing Pro’s limits

Once one popular site crosses the bandwidth and page ceilings, the pay-what-you-use overage can quietly exceed the base plan — the meter is bandwidth and pages, not the $30 headline.

Want to estimate your own Framer bill? Use the Framer pricing calculator to model your monthly cost across sites, editor seats, AI credits, and bandwidth overage.

Pricing evolution : from per-editor prototyping tool to per-site, credit-metered website builder

Framer has re-based its meter three times. It began as a per-editor design and prototyping tool (a Figma rival), pivoted to a per-published-site website builder in 2022 with visitor-based limits, and then in late 2025 simplified its ladder and moved AI onto a shared credit pool.

Cadence

Tracked range: 2022 Q1–2026 Q3. Quarters not listed above were verified stable (0 price changes, 0 SKU additions).

Notable changes

• 2022-09 — Framer reorganises from a per-editor prototyping tool to a per-published-site website builder; “Site Pricing” launches Free / Basic $15 / Pro $25 with visitor caps (source: framer.com/pricing, Wayback snapshot 2022-09).
• 2023-01 — A $5/mo Mini tier is added below Basic for single-landing-page sites (source: Wayback snapshot 2023-01).
• 2025-09 — Pricing page splits into Personal and Business tabs; Business introduces Launch $75 and Scale $200 per-site plans and moves metering onto pages, bandwidth, and analytics events (source: Wayback snapshot 2025-09).
• 2025-10 / 2025-11 — Framer simplifies the ladder, removes the $5 Mini tier, cuts Basic to $10 and raises Pro to $30; the company said ~60% of fixed-plan customers would see prices drop 30%+, while agencies and freelancers pushed back on the Framer community forum over the Mini removal and tighter Basic CMS limits.
• 2026 (mid-year) — AI moves onto a shared monthly credit pool (“Agents”, 500 try / 1,000 / 3,000 credits) and the intermediate Scale plan is retired, leaving today’s Free / Basic $10 / Pro $30 / Enterprise structure; Wayback snapshots show Scale and bundled AI still present through April 2026, so the credit meter landed between May and August 2026 (source: framer.com/pricing, captured 2026-08-09).

The 2025 simplification in detail

The October–November 2025 change was Framer’s most contentious pricing move. Framer framed it as a simplification — collapsing a crowded ladder (Free / Mini / Basic / Pro / Personal-vs-Business Launch/Scale) down to Free / Basic / Pro / Enterprise, and publicly claimed that around 60% of customers on fixed plans would see their bill fall by 30% or more. But the removal of the $5 Mini tier deleted the cheapest on-ramp for freelancers publishing single-page sites, and tighter entitlements on Basic (notably the CMS-collection cap) drew sustained complaints on Framer’s own community forum from agencies and solo builders who felt the new tiers were priced for teams, not individuals. It is a textbook example of a “simplification” that lowers headline prices for the median customer while removing an entry point a vocal minority depended on.

What’s unique : per-site pricing, a workspace-wide credit pool, and two independent axes

1. Pricing is per published site, not per account. Unlike a seat-first SaaS, Framer’s core subscription attaches to each site you publish — five client sites on Pro is five $30 subscriptions. This makes Framer cheap for a single builder and linear-scaling for an agency, and it is the biggest structural difference from a flat website builder like Squarespace. It also means “how much is Framer” has no single answer — it depends on how many sites you ship. This is a distinctive take on the hybrid pricing model.

2. A single AI-credit pool spans the whole workspace. Every plan includes a monthly credit allowance (1,000 on Basic, 3,000 on Pro) that powers Agents, Localization, and other AI features and is shared across all editors and sites in the workspace — not per-seat and not per-site. Credits are top-up-able mid-cycle, which turns AI from a bundled feature into a metered resource layered on top of the subscription. It is a clean example of credit-based billing bolted onto a subscription base.

3. Sites and seats are billed on two independent axes. The per-site subscription and the per-workspace editor seats scale separately: the workspace owner and all viewers are free, content editors are $10/editor/mo, and full editors $20/editor/mo, capped at 10 seats on self-serve plans. A solo builder never touches the seat axis; an agency scales seats and sites independently of each other.

4. Pro turns fixed limits into pay-what-you-use overage. On Basic the caps are hard, but on Pro the same dimensions (pages, CMS collections, CMS items, bandwidth) become metered add-ons — $20 per 100 pages, $40 per 10 CMS collections, $40 per 100 GB — so a single popular site can scale past its ceilings without an Enterprise contract. It is usage-based billing wearing a fixed-plan costume, and the meter is bandwidth and content volume rather than the headline price.

Strengths & weaknesses

Billing UX : named controls on Framer’s pricing and billing surfaces

• Monthly / Yearly billing toggle — a single switch at the top of framer.com/pricing swaps every plan price between monthly and yearly billing; the page defaults to yearly, and a “Free .com included on yearly” incentive appears on paid plans.
• Credits-per-month slider — Basic and Pro plan cards expose a stepped credit selector (Basic: 1,000 → 15,000/mo; Pro: 3,000 → 100,000/mo) so buyers can size the AI-credit pool within a plan before checkout.
• “Add credits anytime” — the Agents section lets a workspace top up its shared credit pool mid-cycle without changing plan.
• Per-editor seat billing with 24-hour proration — editors are billed per seat and can be added to a workspace or project at any time; per the FAQ, “we will notify you when an editor is added to your billing, and you will be charged within 24 hours.”
• Overage alerts on bandwidth — the bandwidth-usage row is described as “monthly bandwidth with overage alerts,” warning before the pay-what-you-use overage kicks in.
• Payment methods — credit card, PayPal in some regions, and (Enterprise only) custom billing via credit card or bank transfer; applicable sales tax is added at checkout based on location.

Strategic wins : the packaging decisions that paid off

1. Per-site pricing aligned cost with the value unit customers actually care about

By attaching the subscription to a published site rather than a seat, Framer made price scale with the thing a buyer is monetizing — a live website — instead of headcount. A freelancer with one portfolio pays $10; an agency running 20 client sites pays 20× and passes it through. This is a clean application of choosing the right usage metric, and as we argue in the value-metric problem in AI pricing, tying price to a growing unit of value kept Framer’s entry price low while letting revenue expand with customer success rather than seat sprawl.

2. Moving AI onto a shared credit pool made generative features monetizable without a paywall

Rather than gating Agents behind a premium tier or charging per generation at the point of use, Framer bundled a monthly credit allowance into every plan and made it top-up-able. That keeps AI a headline feature of even the $10 Basic plan while creating a metered upsell path — the model many software vendors are converging on. Framer’s approach mirrors the broader shift we track toward usage-based pricing for SaaS and AI layered on a subscription base.

3. Lowering the Basic headline to $10 while raising Pro to $30 widened the spread strategically

The 2025 simplification cut Basic from $15 to $10 and pushed Pro from $25 to $30 — narrowing the appeal of the bottom tier’s price while making the jump to Pro feel like a deliberate step up in capability (staging, branching, pay-what-you-use limits). Framer’s own claim that ~60% of fixed-plan customers would pay 30% less suggests the median customer got cheaper even as the ceiling rose. It’s a good illustration of using tiered usage-based pricing models to reprice without a blanket increase.

4. Keeping self-serve pricing fully public built trust in a category full of “contact us”

Every non-Enterprise plan has a visible price and an online checkout — no gating for Free, Basic, or Pro. In a website-builder market where competitors bury commerce and add-on costs, Framer’s public per-unit overage rates (down to “$40 per 100 GB”) make the bill legible before you commit, which lowers the research friction for the exact buyer Framer wants.

Areas to improve : the gaps in Framer’s pricing transparency and structure

1. Show the monthly-billing rate, not just the yearly-discounted price

The pricing page defaults to the yearly-billing per-month rate ($10 Basic, $30 Pro) and the monthly rate only appears after toggling — and even then the toggle is unreliable enough that automated capture couldn’t flip it. Fix: display both rates side by side on each card (e.g., “$10/mo billed yearly · $14/mo billed monthly”) so buyers see the true monthly commitment cost up front, the way transparent billing-cadence disclosure recommends.

2. Publish the credit cost of common AI actions

Credits are the AI meter, but the page never says how many credits an Agent run, a localization, or a Workshop generation actually consumes — so a buyer can’t tell whether 1,000 credits is a week or a month of work. Fix: add a short “what a credit buys” table (e.g., “1 page generation ≈ N credits”) near the Agents row, so customers can size the pool before hitting a top-up.

3. Restore a low-cost single-page on-ramp to replace Mini

Removing the $5 Mini tier left a real gap for freelancers publishing one landing page, who now face a 2× jump to $10 Basic with entitlements they don’t need. Fix: reintroduce a lightweight single-site “Starter” at $5–7 (one page, custom domain, minimal credits) to recapture the price-sensitive individual segment that the community backlash showed still exists.

4. Make per-site cost obvious for multi-site buyers before checkout

Because “Pro” reads as one $30 subscription, agencies are often surprised that five client sites means five subscriptions. Fix: add a simple site-count multiplier on the pricing page (“Pro × 5 sites = $150/mo”) so the per-site model is legible at the point of decision, not discovered at the invoice.

Key takeaways

1. Pick a value metric that scales with customer success, not headcount. Framer prices per published site, so revenue grows as customers ship more websites rather than as they add seats. Choosing the unit the buyer already monetizes kept the entry price low while giving revenue a natural expansion path.
2. You can add a usage meter to a subscription without a rebuild. Framer bundled a monthly AI-credit pool into every plan and made it top-up-able, turning AI into a metered, expandable resource on top of a flat base — proof that hybrid pricing can be layered onto an existing subscription.
3. “Simplification” is a repricing lever — but it has losers. Collapsing five tiers to four and cutting Basic to $10 lowered the median bill, yet deleting the $5 Mini tier removed a segment’s only affordable entry point and triggered public backlash. A cleaner ladder is not automatically a fairer one.
4. Default to the price you want anchored, but disclose the alternative. Framer anchors on the cheaper yearly rate, which flatters the headline — but hiding the monthly rate behind a flaky toggle erodes exactly the transparency that makes public pricing valuable.
5. Two independent axes beat one bloated tier. Separating per-site subscriptions from per-workspace editor seats lets a solo user ignore the seat axis entirely while an agency scales sites and collaborators independently — a structure that serves opposite ends of the market from one page.

UBP implications

1. The subscription-plus-credit-pool pattern is becoming the default AI monetization shape. Framer’s move — a fixed base plan carrying a monthly credit allowance that powers AI features and tops up on demand — mirrors the broader shift from entitlements to credits in AI billing we track across the corpus. It lets vendors ship AI as a headline feature of even the cheapest tier while preserving a metered upsell.
2. Per-unit-of-value pricing outperforms per-seat as AI erodes the seat. As AI compresses the number of humans needed to produce output, seat-based revenue caps out; Framer’s per-site meter shows how to tie price to units of delivered value (published sites) that keep growing even as teams shrink.
3. Overage disclosure is the new transparency frontier. Framer publishes clean per-unit overage rates for pages and bandwidth but not for AI-credit consumption — and buyers notice the gap. As usage-based AI spreads, the vendors that publish “what a credit buys” will win the trust that public list prices used to secure on their own.

Sources

• Framer pricing page (accessed 2026-08-11)
• Framer Convert add-on (accessed 2026-08-11)
• Framer Enterprise (accessed 2026-08-11)
• Framer updates / changelog (accessed 2026-08-11)
• Framer blog (accessed 2026-08-11)
• Framer pricing page historical snapshots via the Wayback Machine, 2022-01 through 2026-01 (accessed 2026-08-11)

Bottom line

Framer’s pricing tells the story of a product that grew up in public: a per-editor prototyping tool that became a per-site website builder, then bolted a shared AI-credit pool onto its subscriptions and simplified its ladder — trading its cheapest $5 tier for a cleaner Free/Basic/Pro/Enterprise structure and a $10 entry point. The result is transparent and low-friction for a solo builder, linear-scaling (and stackable) for an agency, and increasingly metered on bandwidth and AI credits under the flat headline. The open question is whether Framer will extend the same public-price clarity it gives pages and bandwidth to the credits that now power its AI.

Want to compare Framer against other website-builder and no-code pricing? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Agents AI-credit pool; Scale plan dropped

Aug 2026

framer.com/pricing shows Free ($0), Basic ($10/mo), Pro ($30/mo) and Enterprise (Custom) on yearly billing — the intermediate Scale plan is gone. AI now runs on a shared monthly credit pool (500 to try / 1,000 / 3,000) powering Agents, with credits addable anytime; editor seats become content-editor $10 and full-editor $20 per month, and Pro overage is 'flexible, pay what you use'.

Ladder simplified; Mini removed; Basic $15→$10, Pro $25→$30

Nov 2025

Framer collapses to Basic ($10/mo), Pro ($30/mo), Scale ($100/mo, plus usage) and Enterprise (plus a Free plan), removing the $5 Mini tier. Basic drops from $15 to $10 and Pro rises from $25 to $30; limits are bandwidth/pages/CMS-based with pay-what-you-use overage on Scale. AI is still bundled as 'AI-powered design tools'. The change drew community pushback over the Mini removal and the 1-CMS-collection Basic cap.

Personal vs Business split — Launch $75 / Scale $200

Sep 2025

Framer splits its pricing page into Personal and Business tabs; the Business tab introduces high-end per-site plans Launch ($75/mo) and Scale ($200/mo) plus Enterprise, and metering shifts off raw visitors onto pages, bandwidth, CMS and analytics events. AI appears as feature-gated Wireframer and Workshop, not yet a metered credit pool.

Mini tier added at $5/mo

Jan 2023

A $5/mo 'Mini' plan slots in below Basic for landing pages (home + 404, custom domain, 1,000 visitors/mo), creating the Free / Mini $5 / Basic $15 / Pro $25 per-site ladder that holds through 2024; workspace editors remain a separate per-seat axis.

Pivot to a per-site website builder

Sep 2022

Framer reorganises pricing around publishing websites: 'Site Pricing' introduces Free ($0), Basic ($15/mo) and Pro ($25/mo) billed per published site with visitor-based limits (1,000 / 10,000 / 100,000 visitors/mo), plus a separate 'Team Pricing' axis for editor seats and a custom Business tier.

Prototyping-tool era — priced per editor

Jan 2022

Framer sells as a design and prototyping tool (a Figma competitor) with Free, Pro (per editor/month) and Enterprise plans; pricing is gated on editors, projects and design-system features, not on published websites.