Packaging

Runway replaces Unlimited plan with Max — 9,500 credits/mo and 1-month roll-over

Runway pricing

Runway retired its $95 Unlimited tier and replaced it with Max at the same price, swapping unmetered Explore-mode generation for a 9,500-credit monthly allowance (up from 2,250) plus 1-month credit roll-over.

Before

Unlimited — $95/mo ($76 annual): 2,250 credits/mo plus unmetered generation in Explore mode at a relaxed, lower-priority rate.

After

Max — $95/mo ($76 annual): 9,500 credits/mo (4.2x the old allowance) with unused credits rolling over for 1 month, first access to newest models and highest generation volume.

On 2026-06-24 a capture of runwayml.com/pricing showed Runway has rebranded its top self-serve plan from “Unlimited” to “Max” while holding the $95/mo ($76 billed annually) price point. The change is a packaging restructure rather than a price move: the previously criticized “unmetered Explore mode at a relaxed rate” mechanic is gone, replaced by a far larger fixed allowance of 9,500 credits per month (up from 2,250) and a new “Credit roll over 1 mo.” benefit that lets unused credits carry into the next month. Max also advertises “first access to newest models” and “highest generation volume.”

The lower tiers are unchanged on price and allowance — Free ($0, 125 one-time credits), Standard ($15/mo, $12 annual, 625 credits/mo) and Pro ($35/mo, $28 annual, 2,250 credits/mo) — as is Enterprise (contact sales, custom credit packages) and the usage-based developer API (five spend-gated tiers, $100-$100k/mo caps). The move trades Runway’s awkward “unlimited-with-an-asterisk” story for a clearer bigger-bucket-plus-roll-over story, and roll-over is now a tier-differentiating feature exclusive to Max.

From Runway's pricing timeline
Top tier rebranded Unlimited → Max (9,500 credits + roll-over)

Captured runwayml.com/pricing (USD): the former Unlimited plan is replaced by Max at the same $95/mo ($76 annual). Max drops the unmetered Explore-mode mechanic and instead bundles 9,500 credits/mo (up from 2,250) with 1-month credit roll-over, first access to newest models and highest generation volume. Free ($0), Standard ($15/$12, 625 credits), Pro ($35/$28, 2,250 credits) and Enterprise (contact) unchanged on price. Usage-based API tiers unchanged.

About Runway
runwayml.com ↗

Runway charges per subscription, with each plan bundling a monthly credit allowance that meters every video, image and audio generation.

Pricing model subscriptionfreemium
Billing units creditsseats
Sales motion self serveplg
Free tier
Yes
Commits
None
Transparency
public

Runway pricing history

  1. Jun 2026
    Top tier rebranded Unlimited → Max (9,500 credits + roll-over)
  2. May 2026
    Four-tier app (Unlimited top tier) + usage-based API
  3. Feb 2022
    Four-tier seat pricing (pre-Unlimited)
Full Runway timeline
All pricing activity