Outreach pricing

About

Outreach is an AI Agent Platform for revenue teams, built to help account executives, sales leaders and revenue executives drive pipeline, close deals and deliver accurate forecasts. Historically the category-defining sales-engagement / sales-execution platform, Outreach has repositioned around agentic AI — its 2026 pricing and platform pages describe “agents for every persona” spanning prospecting, deal management, conversation intelligence, rep coaching and forecasting. The company migrated its primary domain from outreach.io to outreach.ai, underscoring the AI-first rebrand.

The platform is organized around named capabilities exposed on its platform page: AI Agents, Deal Management, Sales Forecasting, Conversation Intelligence, Rep Coaching, Account Management, Mutual Action Plans and Sales Engagement, plus 90+ supported integrations. Outreach markets these as an end-to-end “agentic revenue platform” that can autonomously execute revenue work, and it sells to Sales Leadership, Sales Development, Account Executives, Revenue Operations and Customer Success functions across mid-market and enterprise accounts.

Founded in 2014 in Seattle, Outreach raised aggressively — reaching unicorn status in 2019 and a $4.4B valuation at its June 2021 Series G ($200M) — before a tech-downturn stretch of layoffs (2023–2024) and a founder-CEO transition (Manny Medina stepped down September 2023, replaced by Abhijit Mitra). It states its platform helps sellers close over 2 million opportunities every month. As an incumbent sales-tech vendor now leading with an AI-agent narrative, Outreach competes with Salesloft (its closest gated peer), Gong, Clari and Salesforce in the sales-engagement and revenue-intelligence space — its own pricing page footer links to “Gong vs. Outreach,” “Salesloft vs. Outreach” and “Clari vs. Outreach” comparisons.

Outreach is a textbook Cohort-2 case: a seat-based SaaS incumbent that layered a consumption meter (AI credits) on top of its per-seat model and rebranded to outreach.ai. That places it between Freshworks’ per-session AI hybrid and Salesforce Agentforce’s pure per-conversation meter — the “hybrid seats + AI-credit consumption, gated price” variant of the incumbent AI-monetization playbook.

Pricing summary : How Outreach’s hybrid seat-plus-AI-credit packaging works

Outreach uses a hybrid, fully gated pricing model that it describes as “a combination of seat-based pricing and consumption-based pricing powered by AI credits.” The public pricing page publishes no per-seat or per-credit dollar figures — instead it presents three named Amplify packages as a feature grid, with every tier routed through “Request pricing” / “Get custom pricing.”

1. Package tier: Three published packages — Amplify Core (AI-Powered Sales Execution), Amplify Plus (AI-Powered Revenue Acceleration, marked “Most Popular”) and Amplify Pro (AI-Powered Revenue Orchestration) — differentiated by included capabilities and allowances rather than by a published price.
2. Seat licensing (undisclosed rate): Pricing is per user — the page footer states “Per user pricing. No platform fees. Support included” — but the actual per-seat rate is not published and is negotiated per deal, typically on an annual commitment.
3. AI-credit consumption: Each package includes a monthly AI-credit allowance — 25,000 / 50,000 / 100,000 — drawn down as teams run AI-powered workflows across prospecting, deal management and forecasting. The FAQ notes credits can be increased; no per-credit rate is published.
4. Platform capacity caps: Each tier also sets platform limits that ladder with the package — API calls (250k / 500k / 1M), custom objects (5 / 10 / 20) and knowledge storage (500MB / 750MB / 1,500MB).

What makes this different: Outreach pairs the classic gated-enterprise play (packaging fully exposed, price fully hidden) with an explicit consumption dimension — the AI-credit allowance is the only concrete number on the page, signaling a deliberate shift from pure per-seat licensing toward metered AI usage. For how these allowances behave, see our guide to prepaid credit models, plus the hybrid pricing model and credit-based billing theme pages.

Pricing by product

AI Agent Platform (Amplify packages)

No per-seat or per-credit dollar figures are published for any package; all prices are shown as “unknown” because the live page discloses none. The page footer states “Per user pricing. No platform fees. Support included.”

Sales motions across products: sales-led / quote-only for all three Amplify packages — there is no self-serve, free or PLG entry tier.

Where AI sits in the packaging

Outreach’s AI is packaged as tiered capability sets funded by the AI-credit allowance rather than as separately-priced per-conversation SKUs on the public page:

• Core Agents & AI (Core) — AI agents for pipeline creation and account management.
• Advanced Agents & AI (Plus) — agents that guide reps live in meetings, automate follow-ups and pipeline updates, flag risks and coach reps continuously.
• Full Suite of Agents & AI + Forecasting (Pro) — end-to-end agentic revenue platform with advanced forecasting and Self-Service Forecast Configuration.
• Conversation Intelligence — Voice conversation intelligence in Core; Advanced Conversation Intelligence & Rep Coaching from Plus upward.

The FAQ additionally references consumption-based pricing measurement, credit increases, add-ons available for purchase, and onboarding/expedite options — none of which carry a published rate on the page.

Hidden costs : Where Outreach’s gated bill actually grows

Outreach publishes no prices at all, so a real bill can only be reconstructed once a quote is in hand. Because the model is hybrid, the surprises live in four places the page hides: the negotiated per-seat rate, AI-credit consumption beyond the included allowance, the annual-contract lock-in that sits under “per user pricing,” and the seat-plus-credit stacking where both dimensions grow together. Nothing below is a published Outreach price — the only figures shown are dated third-party reported estimates, kept explicitly distinct from the gated current state.

The four hidden-cost archetypes

Reconstructed archetype: 25-seat mid-market team (reported estimates only)

Using the ~$130/user/mo figure reported by third-party pricing guides for April 2023 (never confirmed by Outreach, and predating the current AI-credit model), a 25-seat deployment reconstructs as:

Because both the seat rate and the credit consumption are gated, buyers cannot self-estimate a current bill from the public page — the AI-credit allowance is the only quantified dimension on the live page, and it is a capacity number, not a price. The reconstruction above is a dated proxy, not an Outreach quote. For the mechanics of layering usage on top of a base license, see our guide to usage-based pricing and our post on the shift from entitlements to credits in AI billing.

Want to estimate your own Outreach bill? An Outreach pricing calculator will let you model your monthly cost across seats and AI-credit consumption once published rates or negotiated quotes are available.

Pricing evolution : From per-seat sales engagement to hybrid AI-credit packaging

Outreach kept prices off the page for its entire history, so the “pricing evolution” here is really a packaging evolution: from a pure per-seat sales-engagement license (2014–2024) to the current hybrid seat-plus-AI-credit Amplify model that arrived with the April 2026 rebrand. Web.archive.org was unreachable during this research pass, so the timeline below is reconstructed from dated press coverage and third-party pricing reports rather than archived snapshots; historical entries carry no screenshot.

Cadence

Tracked range: 2020-05 – 2026-07. Quarters not listed had no material packaging or pricing change surfaced in dated sources. Web.archive.org was unreachable, so no archived snapshots back these entries — dates come from press coverage and third-party pricing reports.

Notable changes

• 2020-05-26 — Outreach Kaia (real-time AI meeting assistant) launched at Unleash 2020, bundled into the seat license — Outreach’s first AI capability, years before it was metered. (PR Newswire, 2020-05-26.)
• 2021-06-02 — Series G: $200M raise at a $4.4B valuation, cementing category leadership while pricing stayed pure per-seat and gated. (PR Newswire / FinSMEs, 2021-06-02.)
• ~2023 — Third-party pricing guides reported quotes of ~$100–$160/user/mo (one April 2023 estimate cited ~$130/user/mo, ~$1,680/user/year, plus $1,000–$8,000 implementation) — reported by resellers, never published by Outreach. (Klenty / Spendflo pricing guides, 2023.)
• 2023-09 — 12% layoffs and founder-CEO Manny Medina’s departure (following a 7% cut in Feb 2023; a further 9% cut came in 2024), preceding the AI-first repositioning. (GeekWire, 2023–2024.)
• 2025-03-26 / 2025-06-10 — AI Agents launched, then a new “AI Revenue Workflow Platform” unveiled at Unleash 2025 — the agentic groundwork for metering AI as credits. (BusinessWire, 2025.)
• 2026-04-27 — Omni + Agent Studio launch, rebrand to outreach.ai, and the move to Amplify Core/Plus/Pro packaging that layers consumption-based AI credits on top of the seat license. (BusinessWire / Yahoo Finance, 2026-04-27.)

The 2026 shift from flat-bundled AI to a metered AI-credit meter — in detail

For a decade Outreach sold a single dimension: per-seat access, with AI (Kaia from 2020, then the 2025 AI Agents) folded into the license at no separately-metered cost. The April 2026 Omni release changed the commercial spine. Alongside the outreach.io → outreach.ai rebrand, Outreach reframed its model as “a combination of seat-based pricing and consumption-based pricing powered by AI credits,” and made a concrete AI-credit allowance (25,000 / 50,000 / 100,000) the headline number on each Amplify package. The seat license remains the anchor — the page footer still reads “Per user pricing. No platform fees. Support included” — but AI is now a metered draw-down, not a flat inclusion. This mirrors the broader incumbent pattern: layer a consumption meter onto seats rather than replace them, a step short of Salesforce Agentforce’s pure per-conversation consumption meter and a close cousin to Freshworks’ per-session AI billing.

What’s unique : The hybrid seat-plus-AI-credit gated model

1. A consumption meter bolted onto a seat model — the incumbent’s hybrid. Outreach’s most distinctive move is what it didn’t do: it kept the per-seat license as the commercial anchor (“Per user pricing. No platform fees.”) and added AI credits as a second, metered dimension on top. This is the classic incumbent play — introduce usage without abandoning seats — and it places Outreach squarely in the hybrid pricing model camp. It is a close cousin of Freshworks’ per-session AI billing and its closest gated peer, Salesloft, while sitting one step short of Salesforce Agentforce’s pure per-conversation consumption meter.

2. Explicit AI-credit consumption as the headline number. Unlike peers who bundle AI as an unmetered capability, Outreach names an AI-credit allowance (25k / 50k / 100k) as the single largest number on each package — making metered AI usage the visible spine of the packaging even while every dollar figure stays hidden. The allowance ladders 2×, then 2× again, giving buyers a comparable capacity signal in the absence of a price.

3. Packaging fully exposed, price fully hidden. Every capability, cap and allowance is disclosed per tier, but no per-seat or per-credit dollar figure appears anywhere — buyers can self-qualify on features and capacity but must engage sales for any number. This is the credit-based billing pattern wrapped in a fully gated enterprise motion.

4. Platform caps ladder in lockstep with the credit pool. API calls, custom objects and knowledge storage scale 250k/500k/1M, 5/10/20 and 500/750/1,500MB across the three tiers, tying every platform capacity to the package level so the Core → Plus → Pro progression reads as one coherent step-up rather than an à-la-carte matrix.

5. AI packaged as tiered agent sets, not a per-conversation SKU. Rather than list a per-conversation or per-resolution rate, Outreach buckets AI into “Core Agents,” “Advanced Agents” and “Full Suite of Agents + Forecasting” funded by the shared credit pool — a packaging choice that keeps the meter abstract (credits) while the value story stays concrete (agents for prospecting, deal management, coaching, forecasting).

Strengths & weaknesses

Billing UX : Named controls on the Outreach pricing surface

• Request pricing / Get custom pricing — the primary CTA on every Amplify package and on the “How much does Outreach cost?” block; there is no self-serve checkout.
• AI Credits allowance — each package surfaces its included monthly AI-credit number (25,000 / 50,000 / 100,000) as the headline capacity control.
• Platform caps — each tier lists explicit API-call, custom-object and knowledge-storage limits (250k/500k/1M calls, 5/10/20 objects, 500/750/1,500MB) as capacity controls.
• “View packages” toggle — the hero offers a “View packages” jump into the Core/Plus/Pro comparison grid.
• Pricing FAQs — an on-page accordion covering how pricing works, how consumption is measured, increasing credits, expedited onboarding, support, add-ons and existing-customer migration to the new packages.

Strategic wins : Why Outreach’s packaging choices work

1. Making AI credits the visible headline number

By putting a concrete AI-credit allowance on each package, Outreach gives gated pricing a quantified anchor buyers can compare tier-to-tier — a lesson relevant to any team adopting usage-based pricing. Even without a dollar figure, the 25k/50k/100k ladder lets a buyer self-rank which package fits.

2. Layering usage onto seats without abandoning the license

Outreach adds a consumption dimension (AI credits) on top of its established per-seat license rather than replacing it, keeping the seat as the commercial anchor while introducing metered AI. This is the low-risk hybrid pricing model path many incumbents are taking.

3. Exposing packaging in full while keeping price gated

Every capability, cap and allowance is disclosed per tier, so buyers can qualify themselves on fit before ever talking to sales — reducing wasted sales cycles while preserving the vendor’s ability to price each deal individually. It is the same instinct behind AI companies shifting away from pure per-user licenses: keep the enterprise motion, but give buyers enough structure to self-rank.

4. Timing the meter to the agentic moment

Outreach waited until it had a genuine agentic story (Omni, Agent Studio, 2026) before introducing the credit meter — so the consumption dimension reads as “pay for AI work done,” not a repackaging tax. Aligning the new meter with new value is exactly the playbook in our migrating SaaS to usage-based pricing analysis: change the metric when you change the product.

Areas to improve : Gaps in Outreach’s public pricing

1. No published prices raise buyer-evaluation friction

With neither a seat rate nor a per-credit rate on the page, buyers cannot estimate a bill without engaging sales. A concrete fix would be to publish indicative per-seat and per-credit ranges alongside the packaging the way metered vendors in the pricing blueprint do, letting buyers self-qualify on budget as well as features.

2. The AI-credit unit lacks a definition on the page

The page names an AI-credit allowance but never explains what one credit buys — which workflows debit credits, or at what rate. Publishing a short “what a credit is” note (as many usage-based pricing vendors do for tokens or actions) would make the consumption dimension legible rather than abstract.

3. No self-serve or trial on-ramp

Every tier routes through sales with no free, trial or self-serve entry, so smaller teams cannot experience the product before a quote. A time- or credit-boxed trial of Amplify Core would create a low-friction on-ramp without undercutting the enterprise motion.

4. Credit-overage terms are invisible until you’re locked in

The page confirms credits “can be increased” via add-on packs but never states the per-credit rate or what happens at the allowance ceiling — the exact spot where usage-based bills surprise buyers. Publishing overage rates and a soft-cap/hard-cap policy up front would defuse the bill-shock risk that dogs consumption models, and let RevOps forecast the second dimension rather than discovering it mid-contract.

Key takeaways

1. Gated packaging can still expose a metered anchor. Outreach hides all prices yet surfaces a concrete AI-credit allowance per tier, giving buyers a comparable number without disclosing dollars.
2. Hybrid models let incumbents add usage without abandoning seats. Outreach layers AI-credit consumption on top of its per-seat license rather than replacing it, keeping the seat as the commercial anchor.
3. Laddered caps communicate tier value. API calls, custom objects and knowledge storage scaling in lockstep make the Core→Plus→Pro progression legible.
4. “No platform fees” simplifies the story. Framing the seat license as the only base fee reduces perceived complexity even in a multi-dimensional model.
5. Rebrands can signal repositioning. The outreach.io → outreach.ai migration and “AI Agent Platform” language reframe a legacy sales-engagement tool as an agentic revenue platform.

UBP implications

1. Credits as a packaging headline. Outreach shows that an AI-credit allowance can serve as the visible unit of a gated package, hinting at broader adoption of credit-based framing in enterprise sales tech.
2. Seat-plus-consumption hybrids for incumbents. Layering metered AI credits over per-seat licensing is a low-risk path for established SaaS vendors to introduce usage-based components.
3. Transparency lags packaging. Even as vendors expose usage dimensions, prices for those dimensions can remain fully gated — a tension for usage-based pricing strategy broadly.

Sources

• Outreach pricing page (accessed 2026-07-06)
• Outreach platform overview (accessed 2026-07-06)
• Outreach product release notes (accessed 2026-07-06)
• Outreach blog (accessed 2026-07-06)

Bottom line

Outreach’s 2026 pricing is a hybrid gated play: three Amplify packages combine an undisclosed per-seat license with an explicit AI-credit allowance (25k/50k/100k) and laddered platform caps, but not a single dollar figure appears on the page — the credit allowance is the only concrete number, and every tier routes through “Request pricing.”

Want to compare Outreach against other sales-engagement pricing? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Amplify packaging: Core / Plus / Pro with AI-credit consumption (gated)

Jul 2026

The live pricing page presents three Amplify packages — Core (25,000 AI credits), Plus (50,000, 'Most Popular') and Pro (100,000) — as a feature grid with no public per-seat or per-credit prices. Outreach describes the model as seat-based licensing plus consumption-based AI credits. Platform caps ladder with the tier: API calls 250k/500k/1M, custom objects 5/10/20, knowledge 500MB/750MB/1,500MB. All tiers are quote-only via 'Request pricing' / 'Get custom pricing'.

Omni launch + rebrand to outreach.ai + Amplify seat-plus-AI-credit packaging

Apr 2026

With its Spring 2026 release (Outreach Omni conversational agent + Agent Studio), Outreach rebranded its site from outreach.io to outreach.ai as 'the AI Agent Platform for Revenue Teams,' and moved to the Amplify Core/Plus/Pro packaging that layers consumption-based AI credits on top of the seat license. This is the shift from flat-bundled AI to an explicit hybrid seat + AI-credit meter. (Archive unreachable; sourced from BusinessWire / Yahoo Finance, 2026-04-27; live page footer reads '© 2026 Outreach'.)

AI Agents launch — seat model gains agentic capabilities

Mar 2025

Outreach launched a suite of AI Agents to automate revenue workflows across prospecting, deal management and forecasting, and at Unleash 2025 (2025-06-10) unveiled a new 'AI Revenue Workflow Platform.' These agentic capabilities set the stage for metering AI usage as credits rather than bundling it flat into the seat. (Archive unreachable; sourced from BusinessWire, 2025-03-26 and 2025-06-10.)

12% layoffs; founder-CEO Manny Medina steps down

Sep 2023

After a 7% cut in February 2023 (missed ARR targets), Outreach cut a further 12% of staff in September 2023 and co-founder Manny Medina stepped down as CEO, replaced by Abhijit Mitra. A further 9% cut followed in 2024. The restructuring preceded the AI-first repositioning. (Archive unreachable; sourced from GeekWire, 2023–2024.)

Reported per-seat pricing ~$130/user/mo (third-party estimate)

Apr 2023

Outreach never published prices, but third-party buyers and resellers reported quotes in the ~$100–$160/user/mo range in this period — one April 2023 estimate cited ~$130/user/mo for a 20-seat 'Optimized' license (~$1,680/user/year on annual commitment), plus $1,000–$8,000 implementation fees. Reported by third-party pricing guides (Klenty, Spendflo), 2023 — distinct from and not a substitute for the gated current state. (Wayback archive unreachable; secondary sources only.)

Series G — $200M raise, $4.4B valuation

Jun 2021

Outreach closed a $200M Series G co-led by Premji Invest and STEADFAST Capital Ventures, valuing the company above $4.4B (total funding ~$489M). At the time pricing was pure per-seat, sales-led and gated; the raise cemented Outreach as the sales-engagement category leader. (Archive unreachable; sourced from PR Newswire / FinSMEs, 2021-06-02.)

Kaia AI assistant launches — first AI capability

May 2020

Outreach unveiled 'Outreach Kaia' (Knowledge AI Assistant), a real-time voice-enabled meeting assistant, at its Unleash Virtual Summit 2020. It was Outreach's first flagship AI feature, bundled into the seat-based sales-engagement license rather than metered — years before the AI-credit consumption model. (Wayback archive unreachable in this environment; sourced from dated press coverage, PR Newswire 2020-05-26.)