Outreach rebrands to outreach.ai and moves to seat-plus-AI-credit Amplify packaging
With its Spring 2026 Omni release, Outreach rebranded from outreach.io to outreach.ai and shifted its gated packaging to Amplify Core/Plus/Pro, layering consumption-based AI credits (25k/50k/100k) on top of the per-seat license.
Pure per-seat sales-engagement license with AI (Kaia, AI Agents) bundled flat
Hybrid seat + AI-credit consumption across gated Amplify Core/Plus/Pro packages, quote-only
Outreach, the category-defining sales-engagement incumbent (founded 2014, $4.4B valuation at its 2021 Series G), used its April 2026 Omni + Agent Studio release to rebrand its site from outreach.io to outreach.ai as “the AI Agent Platform for Revenue Teams.” Alongside the rebrand it replaced its pure per-seat model with Amplify Core/Plus/Pro packaging that describes pricing as “a combination of seat-based pricing and consumption-based pricing powered by AI credits.” Each package now ladders an AI-credit allowance (25,000 / 50,000 / 100,000) and platform caps (API calls 250k/500k/1M, custom objects 5/10/20, knowledge 500MB/750MB/1,500MB), while keeping every dollar figure gated (“Request pricing”). It is the “hybrid seats + AI-credit consumption” variant of the incumbent AI-monetization playbook — a step short of Salesforce Agentforce’s pure consumption meter and a close cousin of Freshworks per-session AI billing. (Sourced from BusinessWire / Yahoo Finance, 2026-04-27; Wayback archive was unreachable during research.)
With its Spring 2026 release (Outreach Omni conversational agent + Agent Studio), Outreach rebranded its site from outreach.io to outreach.ai as 'the AI Agent Platform for Revenue Teams,' and moved to the Amplify Core/Plus/Pro packaging that layers consumption-based AI credits on top of the seat license. This is the shift from flat-bundled AI to an explicit hybrid seat + AI-credit meter. (Archive unreachable; sourced from BusinessWire / Yahoo Finance, 2026-04-27; live page footer reads '© 2026 Outreach'.)