Sarvam rebuilds pricing page: marketing LLM rates jump ~7x to match docs, hero cards cut from 4 to 2
Sarvam's marketing pricing page was rebuilt around a 2-card Starter/Enterprise hero plus a 5-tier per-unit rate table; its month-old 7x LLM price gap vs the developer docs is now resolved in the docs' favor, while Translate and Dubbing show new, higher, tiered rates that disagree with docs instead.
Marketing hero showed 4 named plan cards (Starter/Pro/Business/Enterprise) with specific prepay-plus-bonus credit amounts (Pro ₹10,000+₹2,000, Business ₹50,000+₹12,500); marketing LLM table priced Sarvam-105B at ₹4/₹2.5/₹16 per 1M tokens and still sold deprecated Sarvam-30B, vs docs' unchanged ₹29.28/₹10.98/₹73.2; Translate/Transliterate was ₹20/10K characters flat on both surfaces; Dubbing pricing appeared only on docs.
Marketing hero shows 2 cards (Starter 'Pay as you go' / Enterprise 'Custom pricing', no bonus-credit figures shown) plus a detailed accordion rate table with a 5-tier ladder (Pay-As-You-Go/Starter/Pro/Growth/Business); marketing LLM pricing now matches docs exactly (Sarvam-105B ₹29.28/₹10.98/₹73.2, plus beta models Gemma-4 31B and GLM-5.2) and Sarvam-30B is fully removed from marketing. Marketing's new 'Doc translation' line is tiered ₹0.004–₹0.005/character (≈₹40–50/10K chars) vs docs' unchanged flat ₹20/10K; marketing's new per-second Dubbing table (₹1.67 down to ₹1.20/sec) doesn't cleanly map to docs' per-minute editor_flow table; a new Extraction API (₹1.00/page) appears on marketing only.
Two changes offset each other on the same page redesign. The ~7x LLM price gap this page had tracked as unresolved since 2026-08-14 is now closed — Sarvam’s marketing pricing page adopted the developer docs’ higher rate rather than the reverse, meaning the advertised LLM price a buyer sees on the marketing page effectively rose ~7x overnight. At the same time, the redesign introduced a new docs-vs-marketing gap on Translate and Dubbing pricing that didn’t exist before, and quietly dropped the specific prepay-plus-bonus credit amounts that previously let a buyer see exactly what a Pro or Business plan cost without contacting sales.
sarvam.ai/api-pricing was rebuilt around a 2-card Starter/Enterprise hero plus a 5-tier (Pay-As-You-Go/Starter/Pro/Growth/Business) detailed rate table. Marketing's LLM prices now match docs exactly (Sarvam-105B ₹29.28/₹10.98/₹73.2, resolving the ~7x gap tracked since 2026-08-14) and Sarvam-30B was removed from marketing entirely. But a new gap opened on Translate and Dubbing: marketing's tiered 'Doc translation' rate (₹40–50/10K chars) runs 2–2.5x above docs' unchanged flat ₹20/10K rate, and marketing's per-second Dubbing rates don't cleanly map to docs' per-minute editor_flow table. A new Extraction API (₹1.00/page) appeared on marketing only. The old marketing prose block that contradicted its own plan cards is gone.