AiSDR pricing

About

AiSDR is an autonomous AI sales development representative (SDR) that runs outbound prospecting end-to-end — researching contacts, writing personalized emails and LinkedIn messages, sequencing omnichannel touchpoints, and handling replies — under a GTM agent the product brands “Ami AI.” Founded around 2023 and headquartered in San Francisco (AiSDR Inc., 2261 Market St), it targets founders, SMB sales teams, and mid-market revenue orgs that want pipeline without hiring or managing human SDRs. The pitch is explicit on the pricing page: AiSDR positions itself as roughly half the cost of assembling a DIY tool stack ($1,800/mo across a lead database, email sequencer, LinkedIn tooling, and a message writer) and a fraction of a fully-loaded human SDR ($6,000/mo).

The company competes in a crowded “AI SDR” category alongside outbound-automation incumbents (Outreach, Salesloft, Instantly, Smartlead) and other AI-native agents. Its differentiation is packaging: rather than charging per seat like Outreach or Salesloft, AiSDR sells a managed-feeling subscription where the meter is the number of prospects the AI works each month. AiSDR reports being trusted by 250+ companies and carries a 4.6/5 G2 rating across 89+ reviews — a credible community signal for a young, privately-held startup with no disclosed funding-stage maturity (revenue band: small/early-stage).

What makes AiSDR worth studying for pricing teams is the speed of its metering experiments. In under two years its value metric has changed twice — from emails sent, to AI messages plus lead-search credits, to today’s “AI-researched contacts/month.” Each shift moved the abstraction closer to the customer’s actual goal (pipeline) and further from raw send volume, a deliberate repricing arc this analysis traces below.

Pricing summary : How AiSDR’s contact-metered subscription tiers work

AiSDR uses a tiered subscription where each tier gates a monthly allowance of AI-researched contacts. There is no per-seat charge and no free tier — the entry point is $250/mo. The model has two dimensions:

1. Tier (capacity ceiling): $250/mo Solo (200 contacts), $900/mo Explore (800 contacts), $2,500/mo Scale (2,500 contacts). Higher tiers also unlock more domains, mailboxes, and LinkedIn accounts.
2. Commitment + billing cadence: Solo is month-to-month; Explore and Scale require a quarterly commitment. Annual prepayment cuts ~20% off (Explore ≈$720/mo, Scale ≈$2000/mo).

Because the allowance is fixed per tier and capacity scales in steps rather than linearly per unit, the model behaves like a hybrid pricing model — a flat subscription that meters one usage dimension (contacts) at the packaging level rather than charging continuously per contact.

What makes this different: the value metric is the prospect, not the message or the seat — a deliberate move up the abstraction ladder toward the outcome (booked meetings) the buyer actually cares about.

Pricing by product

AiSDR outbound platform (all plans)

Sales motions across products: PLG / self-serve for Solo (no sales call required); sales-led onboarding for Explore and Scale, which add a dedicated GTM engineer and managed-service options.

Managed-service add-ons

What every tier includes

All plans bundle the same core capabilities regardless of price: Ami AI (the GTM strategist agent), AI-researched emails and LinkedIn actions on autopilot, unlimited AI personas, turnkey email setup and warm-up, native two-way HubSpot CRM sync, configurable omnichannel sequences with unlimited touchpoints, and AI call steps via the Aircall dialer. Higher tiers layer on LinkedIn signal tracking, Salesforce sync (Scale only), AI video/voice messages (Scale), and website-visitor tracking (Scale) — but the underlying agent is the same across the lineup.

Hidden costs : What AiSDR buyers actually pay beyond the headline tier

The advertised tier prices are mostly all-in — there is no per-seat creep because users are unlimited — but two factors push the real bill above the sticker: the quarterly commitment on Explore/Scale, and the managed-service add-ons. Two representative archetypes:

A founder testing AI outbound on Solo

Solo is the only genuinely low-commitment way in: $250, cancel anytime, no managed-service upsell. The cost lesson is the contact ceiling — at 200 contacts/month, a founder who wants more volume must jump straight to Explore at $900 (a 3.6× price step for 4× the contacts).

A mid-market team running Explore with managed campaigns

A team that leans on AiSDR’s managed-campaign help can add roughly a third to the bill, and the quarterly commitment means the real exposure is ~$3,594 per quarter — materially more than the $900 headline implies. Annual prepayment trades that for a 20% discount ($720/mo) but locks in a full year.

Want to estimate your own AiSDR bill? Use the AiSDR pricing calculator to model your monthly cost based on contact volume, tier, and managed-service add-ons.

Pricing evolution : From emails-sent to AI-researched contacts in under two years

Cadence

Tracked range: 2024-05–2026-06. Wayback snapshots between 2024-12 and 2025-10 show the BASIC-style email model persisting before the early-2026 three-tier shift; intermediate quarters showed packaging copy changes but no headline price moves visible in the archive.

Notable changes

• 2024-05 — Single BASIC tier at $750/mo for 1,000 emails, with a CUSTOM volume tier offering up to 25% off; overage billed at $7.50/10 emails (Wayback snapshot 2024-05-21).
• 2026-02 — Three-tier model live: Explore $900 (1,200 credits + 1,200 messages, ~3 meetings), Grow $2,500 (4,500 + 4,500, ~11 meetings), Enterprise custom (Wayback snapshot 2026-02-14).
• 2026-06 — Current Solo/Explore/Scale lineup: $250 entry tier added, value metric switched to AI-researched contacts/month, Explore price held at $900 while Grow was renamed Scale at the same $2,500 (aisdr.com/pricing, accessed 2026-06-21).

The meter migration in detail

AiSDR’s repricing arc is the most instructive thing about it. The 2024 model charged for emails sent — a pure activity meter that aligned AiSDR’s revenue with send volume but not with customer value. The early-2026 model split into AI messages plus lead-search credits, a two-dimensional meter that was more capacity-aware but harder to reason about. The mid-2026 model collapsed both into a single intuitive unit — AI-researched contacts/month — and simultaneously added a $250 Solo tier to lower the entry barrier (the prior floor was effectively $900). Each step moved the meter closer to the buyer’s mental model of “how many prospects is the AI working for me,” even though the underlying work (research → message → follow up) never changed.

What’s unique : Contact-metered, seat-free outbound with a quarterly ramp

1. The value metric is the prospect, not the seat. In a category where Outreach and Salesloft charge per user, AiSDR includes unlimited users on every paid tier and meters AI-researched contacts/month instead. This reframes the buying decision around pipeline capacity rather than team size — a clean illustration of choosing a value metric tied to outcomes rather than access.

2. A deliberately defended quarterly commitment. AiSDR makes the unusual choice to require a quarterly contract on Explore and Scale, and defends it explicitly: mailbox warm-up takes 30+ days, and teams see strongest results after ~6 weeks — a window a 30-day trial can’t accommodate. The Solo plan stays month-to-month as the low-risk on-ramp.

3. Managed-service add-ons on top of self-serve. AiSDR layers human-run campaign management ($149/campaign on Explore; +$2,500/mo fully-managed on Scale) over an otherwise self-serve product — a hybrid of software pricing and services revenue that few pure-PLG SaaS tools attempt.

4. Capacity scales on four axes at once. Moving up a tier raises not just the contact ceiling but domains, mailboxes, and LinkedIn accounts together — because deliverability (not software cost) is the real constraint on outbound volume.

Strengths & weaknesses

Billing UX : The named controls AiSDR exposes around spend

• Quarterly / Annual toggle — the pricing page switches between quarterly billing and annual prepay, showing the ~20% saving inline.
• Contact-limit cap and alerting — AiSDR states it caps usage at the plan’s monthly contact limit and notifies you as you approach it (carried over from the email-cap behaviour in the 2024 model).
• Self-serve Solo checkout — Solo can be started “without a sales call,” with onboarding completed in minutes.
• Dedicated GTM engineer onboarding — Explore and Scale assign a human onboarding engineer plus 24/7 Slack support (Explore) and bi-weekly review calls (Scale).
• Cancel-anytime on Solo — the month-to-month plan can be cancelled without quarterly lock-in.
• Managed-service add-on opt-in — per-campaign ($149) and fully-managed (+$2,500/mo) services are explicit, opt-in line items rather than bundled defaults.

Strategic wins : Pricing decisions that strengthened AiSDR’s position

1. Moving the meter up the value ladder

By migrating from emails-sent to AI-researched contacts, AiSDR aligned its meter with the buyer’s mental model of pipeline rather than raw activity. This is the textbook move in choosing a usage metric: meter the thing the customer values, not the thing that’s easiest to count. It also future-proofs the meter against channel shifts (email vs. LinkedIn) since a “contact” spans both.

2. Adding a $250 entry tier to widen the funnel

The early-2026 floor was effectively $900/mo, which excluded founders and solo sellers. Introducing Solo at $250 month-to-month created a genuine PLG on-ramp without cannibalizing the managed, higher-touch tiers — a clean example of land-and-expand packaging in a usage-based world.

3. Publishing prices in a sales-led category

Most outcome-oriented AI-SDR competitors hide pricing behind a demo. AiSDR’s choice to publish all three tiers (and the competitor cost-stack comparison) is a trust and SEO win — it lets buyers self-qualify and ranks the page for “AiSDR pricing” queries, the same transparency lever discussed in our outcome-based pricing analysis.

4. Defending the commitment with a deliverability story

Rather than apologize for the quarterly contract, AiSDR ties it to a concrete technical reason (mailbox warm-up takes 30+ days). Framing a commitment as a prerequisite for results — not a lock-in — reduces buyer friction while preserving revenue predictability.

Areas to improve : Gaps in AiSDR’s pricing and the fixes

1. The Solo-to-Explore cliff is too steep

Going from Solo ($250, 200 contacts) to Explore ($900, 800 contacts) is a 3.6× price jump for 4× capacity, with nothing in between. Fix: add a “Growth” tier around $450–$550 for ~400 contacts so a scaling founder isn’t forced to nearly quadruple spend in one step.

2. Contact-allowance semantics are undocumented

The page never states what happens at the contact limit — overage pricing, rollover, or hard cap. The 2024 model had explicit overage ($7.50/10 emails); the current model omits it. Fix: publish the overage rate and rollover policy for contacts, the way the email model once did, to remove a real purchase-blocking uncertainty.

3. Meter instability undermines long-term trust

Three different value metrics in under two years makes multi-year budgeting hard and risks repricing fatigue. Fix: commit publicly to the AI-researched-contact meter and grandfather existing customers through future repackaging, as covered in our guidance on migrating usage-based plans.

4. Managed-service add-ons lack a calculator

The +$149/campaign and +$2,500/mo services can swing the effective bill substantially, but there’s no way to model the combined cost. Fix: surface a bill estimator that combines tier, contact volume, and add-ons so buyers see the all-in number before committing to a quarter.

Key takeaways

1. Meter the outcome’s proxy, not the activity. AiSDR’s shift from emails-sent to AI-researched contacts shows that moving the meter closer to customer value (pipeline) makes pricing more durable than counting raw sends.
2. A cheap entry tier widens the funnel without gutting margin. Adding $250 Solo below a $900 floor created a PLG on-ramp while reserving managed, high-touch service for the priced-up tiers.
3. Defend commitments with a reason, not a discount. Tying the quarterly contract to mailbox warm-up reframes lock-in as a results prerequisite, lowering buyer resistance.
4. Drop the seat meter when seats aren’t the constraint. Unlimited users plus a contact ceiling reflects that deliverability — not headcount — limits outbound, and removes per-seat bill creep.
5. Publish prices even in a demo-gated category. Transparency earns trust, lets buyers self-qualify, and captures “AiSDR pricing” search demand competitors forfeit.

UBP implications

1. Value metrics can migrate up the abstraction ladder over time. AiSDR’s emails → messages+credits → contacts arc shows a young company can re-anchor its meter as it learns what buyers value — but each migration carries trust cost that must be managed.
2. “Allowance per tier” is a packaging-level usage meter. Gating a fixed contact count per subscription tier is usage-based pricing expressed through packaging rather than continuous per-unit billing — a pragmatic hybrid for buyers who want predictable bills.
3. Services revenue can ride on top of a usage meter. Optional managed-service add-ons let a usage-priced product capture high-touch revenue without forcing every customer into a sales-led motion.

Sources

• AiSDR plans & pricing page (accessed 2026-06-21)
• AiSDR blog (accessed 2026-06-21)
• AiSDR pricing — Wayback snapshot, 2024-05-21 (BASIC $750 email model) (accessed 2026-06-21)
• AiSDR pricing — Wayback snapshot, 2026-02-14 (Explore / Grow / Enterprise) (accessed 2026-06-21)

Bottom line

AiSDR sells autonomous outbound as a transparent, seat-free subscription metered on AI-researched contacts — from a $250/mo solo on-ramp to a $2,500/mo managed-feeling Scale tier — and its real story is a meter that has climbed the value ladder twice in two years, from emails sent to messages-and-credits to the prospect itself. The packaging is buyer-friendly (published prices, unlimited users, a defended quarterly ramp); the open questions are the steep Solo-to-Explore cliff and the undocumented overage semantics behind that headline contact allowance.

Want to compare AiSDR against other AI-SDR and outbound pricing? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Contact-metered Solo / Explore / Scale tiers

Jun 2026

Current pricing renames and restructures to Solo $250/mo (200 AI-researched contacts, month-to-month), Explore $900/mo (800 contacts, quarterly), Scale $2,500/mo (2,500 contacts, quarterly). Annual billing saves ~20% ($720 and $2,000/mo). A new $250 entry point was added and the value metric switched to AI-researched contacts/month. Source: aisdr.com/pricing, captured 2026-06-20.

Three-tier credit + message model (Explore / Grow / Enterprise)

Feb 2026

By early 2026 AiSDR had moved to three tiers — Explore $900/mo (1,200 lead-search credits + 1,200 AI messages, ~3 meetings), Grow $2,500/mo (4,500 credits + 4,500 messages, ~11 meetings) and a custom Enterprise tier. The meter was now AI messages plus lead-search credits. Source: Wayback snapshot 2026-02-14.

Email-metered BASIC tier at $750/mo

May 2024

Earliest archived pricing was a single BASIC plan at $750/mo for 1,000 personalized emails/month (about $0.55/email), with unlimited leads, domain warm-up and a CUSTOM volume tier offering up to 25% off. Overage ran $7.50 per 10 additional emails. The only price lever was emails sent. Source: Wayback snapshot of aisdr.com/pricing 2024-05-21.