Sprout Social adds $79 Essentials entry tier
Sprout Social introduced a new publishing-focused Essentials plan at $79/seat/month on annual billing ($99/seat/month billed monthly), positioned below the existing Standard tier. Essentials includes up to 5 social profiles, optimal send times, and profile/post-level reporting, but excludes the consolidated inbox and is not eligible for add-on modules. The change dropped Sprout's advertised starting price from $199 to $79. The tier was absent from all Wayback snapshots through 2026-03-13 and present by 2026-04-10.
Sprout Social's lowest published tier was Standard at $199/seat/month (annual); the pricing page headline read 'Pricing starts at $199 per month.'
A new Essentials tier at $79/seat/month sits below Standard; the pricing-page headline now reads 'Pricing starts at $79 per month.' Standard $199, Professional $299, Advanced $399, and Enterprise (Custom) are unchanged.
New publishing-focused Essentials tier launched at $79/seat/mo annual ($99 monthly), dropping the advertised starting price from $199 to $79. Absent from all snapshots through 2026-03-13; present by 2026-04-10. (Verified via Wayback snapshots 20260313191345 vs 20260410065059.)