Yellow.ai pricing

About

Yellow.ai is a conversational CX automation platform spanning chat, voice, email and SMS, founded in 2016 by Raghu Ravinutala, Rashid Khan and Jaya Kishore Reddy. Originally built in India and now headquartered in San Mateo, California, it sells AI agents that automate customer and employee service across channels — its newest push is “Nexus Vox,” an enterprise voice AI.

The company has raised roughly 102M across six rounds (investors include Sapphire Ventures, Lightspeed and WestBridge) and reported about 79.5M ARR for 2024, up from roughly 39.7M in 2023. Marquee customers include Sony, Randstad and Waste Connections.

For the most current information, visit Yellow.ai.

Pricing summary : How Yellow.ai’s pricing model works

Yellow.ai blends freemium, outcome-based usage, and sales-led enterprise. The Free tier gives you 1 AI agent and 500 chat sessions per month included, then $0.99 per resolution — an outcome meter where you pay for conversations the AI actually resolves. At the top, the Enterprise plan is “Contact us” with unlimited agents, unlimited chat sessions, all 35+ channels, and SOC2/GDPR/ISO compliance.

What makes this different: Most conversational-AI platforms historically priced on sessions or seats. Yellow.ai exposes a per-resolution overage publicly on its self-serve tier — the same $0.99 unit Intercom Fin popularized — making the value metric (a resolved conversation) the thing you pay for, while reserving negotiated, unlimited-usage contracts for enterprise scale.

Pricing by product

Sales motions across products: PLG self-serve “Try for free” entry on the Free tier, then sales-led for Enterprise. Yellow.ai also lists a mid “Basic” tier on its grid, but does not publish a price for it — that tier is effectively sales-led too. See choosing the right usage metric and usage-based pricing strategy.

Hidden costs : What Yellow.ai users actually pay

The headline meter is clean — $0.99 per resolution after the free allotment — but real spend depends on resolution volume and which channels you enable (voice typically costs more to run than chat). At enterprise scale the model shifts to a negotiated commitment, so the per-resolution figure is a self-serve anchor, not necessarily the enterprise rate.

Want to estimate your own Yellow.ai bill? Use the Yellow.ai pricing calculator to model your costs based on usage patterns.

Pricing evolution : Yellow.ai pricing history and changes

Cadence

Tracked range: 2016–present. Yellow.ai historically priced via sales; the publicly exposed per-resolution overage is the notable recent shift.

Notable changes

• 2016 — Founded as a conversational AI platform for customer and employee service.
• 2026 — Published pricing shows a Free tier (500 sessions, then $0.99 per resolution) and a sales-led Enterprise plan; “Nexus Vox” enterprise voice AI introduced.

What’s unique : Yellow.ai’s distinctive pricing mechanics

1. Public per-resolution overage. Yellow.ai puts $0.99 per resolution right on its Free tier — most CX-automation peers keep outcome pricing behind sales.

2. Free allotment as an on-ramp. 500 included sessions per month lets teams prove value before any usage charge, a clean PLG wedge into an enterprise category.

3. Outcome metric over session/seat. Pricing the resolved conversation (not raw sessions or seats) aligns cost with the deflection buyers actually want.

Strengths & weaknesses

Billing UX : Yellow.ai billing controls and transparency

• Billing controls — Self-serve “Try for free” signup on the Free tier; Enterprise billing is contract-based via sales.
• Usage visibility — In-product analytics (LLM analytics, sentiment & topic tracking, custom dashboards/Data Explorer) surface resolution and conversation volume, the basis for the per-resolution meter.
• Payment options — Free-tier self-serve onboarding; Enterprise invoiced under custom terms.

Strategic wins : Why Yellow.ai’s pricing decisions worked

1. Exposing the outcome price publicly

Putting $0.99 per resolution on the Free tier signals confidence in deflection and matches the metric buyers benchmark on. See outcome-based pricing trends.

2. PLG wedge into an enterprise category

A 500-session free allotment lets teams self-serve and prove ROI before talking to sales. Related: how AI companies structure pricing.

3. Resolution as the value metric

Charging for resolved conversations rather than sessions or seats ties cost to value. See choosing the right usage metric.

Areas to improve : Gaps in Yellow.ai’s pricing approach

1. Opaque middle tier

The “Basic” tier carries no published price, leaving a gap between the public Free meter and sales-led Enterprise. See bill shock and cost unpredictability.

2. Overage forecasting

At scale, $0.99 per resolution can compound; teams need clear volume controls and alerts to avoid surprises.

3. Enterprise transparency

Unlimited-usage Enterprise pricing is fully custom, so larger buyers still negotiate blind versus the published self-serve rate.

Key takeaways

1. Per-resolution is public. Yellow.ai charges $0.99 per resolution after 500 included sessions on its Free tier.
2. Freemium on-ramp. A free session allotment de-risks the trial.
3. Outcome metric. It prices the resolved conversation, not seats or raw sessions.
4. Enterprise is sales-led. Unlimited usage, all channels, and compliance are quoted custom.
5. Mid tier is opaque. The “Basic” plan has no published price.

UBP implications

1. Public outcome pricing builds trust. Exposing a per-resolution unit is a strong transparency move in a mostly sales-led category.
2. Free allotment + usage meter is a repeatable freemium-to-usage pattern for AI products.
3. Resolution as the meter shows how to align an AI-automation price with the buyer’s deflection goal.

Sources

• Yellow.ai pricing page (accessed 2026-06-11)
• Yellow.ai official website (accessed 2026-06-11)
• Funding & ARR figures from public company-data coverage (accessed 2026-06-11)

Bottom line

Yellow.ai is a conversational CX automation platform with a hybrid model: a public Free tier (500 sessions, then $0.99 per resolution) feeding a sales-led, unlimited-usage Enterprise plan with SOC2/GDPR/ISO compliance. Its publicly exposed per-resolution meter makes it one of the more transparent players in CX automation. Browse the pricing blueprint for more fully-researched company profiles.

Want to compare Yellow.ai against other customer-service AI companies? Browse the pricing blueprint.