Packaging

Luma posts per-plan credit totals on Dream Machine plans

Luma AI pricing

Luma AI now prints an explicit monthly credit allowance on each Dream Machine Individual plan — Plus 10,000, Pro 40,000, Ultra 150,000 credits — ending its earlier usage-multiplier-only framing. Prices are unchanged.

Before

Individual plans showed only a relative usage multiplier (Pro 4x, Ultra 15x); no per-plan credit total was posted.

After

Each plan card shows both an absolute monthly credit total (Plus 10,000 / Pro 40,000 / Ultra 150,000) and the 4x/15x multiplier. Prices unchanged: Plus $30, Pro $90, Ultra $300/mo ($25/$75/$250 billed yearly).

Luma AI has made its Dream Machine seat plans more transparent by publishing the exact monthly credit allowance each Individual tier includes. As captured from lumalabs.ai/pricing, Plus now lists 10,000 credits/month, Pro 40,000 credits, and Ultra 150,000 credits — figures that had previously been withheld in favor of a relative “4x usage” / “15x usage” multiplier framing. The multipliers remain on the cards and line up exactly with the posted totals (both pegged to Plus: 40,000 = 4x, 150,000 = 15x of 10,000).

Headline prices are unchanged (Plus $30, Pro $90, Ultra $300 per month; $25/$75/$250 per month billed yearly at $300/$900/$3,000). The per-model credit cost grid also expanded with newer models including Seedance 2.0 and 2.0 Mini, Kling Omni/3.0/2.6, Veo 3.1/3, Nano Banana 2/Pro, and GPT Image 2/1.5. The change lets buyers size an allowance against the per-generation grid directly rather than reverse-engineering it from throughput framing.

From Luma AI's pricing timeline
Per-plan credit totals now posted (Plus 10,000 / Pro 40,000 / Ultra 150,000)

Captured lumalabs.ai/pricing (USD): prices unchanged (Plus $30, Pro $90, Ultra $300/mo; $25/$75/$250 billed yearly), but each Individual plan card now prints an explicit monthly credit allowance — Plus 10,000, Pro 40,000, Ultra 150,000 credits — alongside the existing 4x/15x usage multiplier, ending the earlier 'no posted credit total' framing. The per-model credit grid also expanded with new models (Seedance 2.0/Mini, Kling Omni/3.0/2.6, Veo 3.1/3, Nano Banana 2/Pro, GPT Image 2/1.5).

About Luma AI
lumalabs.ai ↗

Luma AI sells Dream Machine as per-seat plans — Plus $30/mo, Pro $90/mo, Ultra $300/mo (each ~20% cheaper billed annually) — that bundle a monthly credit allowance metering every video, image and audio generation.

Free tier
Yes
Commits
Available
Transparency
public

Luma AI pricing history

  1. Jul 2026
    Per-plan credit totals now posted (Plus 10,000 / Pro 40,000 / Ultra 150,000)
  2. Jun 2026
    Plus $30 / Pro $90 / Ultra $300 Individual plans + multiplier usage + API
  3. Jun 2024
    Dream Machine launches with a free credit allowance
Full Luma AI timeline
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