Loyalty & Rewards Programs — Programs that reward customers for tenure, usage, or advocacy — credits, tier perks, early access — deepening commitment beyond the contract term. Rewards issue through the billing system as credits or entitlements, and advocacy programs recruit from their most engaged members.
Loyalty & Rewards Programs lives in the Expansion Channels phase of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform. In the corpus tool index this phase maps to the Billing and CRMcategories.