Contract Value Optimization — Structuring each contract for maximum durable value — term length, ramps, commit levels, escalators, payment timing — not just headline ARR. It operates inside CPQ and deal desk guardrails and sets up the escalators that pricing lifecycle ops later enforce.
Contract Value Optimization lives in the Expansion Channels phase of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform. In the corpus tool index this phase maps to the Billing and CRMcategories.