GTM Budget & Scenario Planning — Scenario modeling for go-to-market spend — trading off paid media, headcount, and programs against pipeline targets. Attribution and paid media ROI supply the evidence; the budgets it sets become the envelope campaigns operate within.
GTM Budget & Scenario Planning lives in the GTM Planning phase of Create Demand — the stage where you build qualified pipeline before a deal exists. In the corpus tool index this phase maps to the CRM and Analyticscategories.