MQL→SQL Handoff & SLAs

MQL→SQL Handoff & SLAs — Defines when marketing hands a lead to sales, with SLAs on follow-up speed and explicit acceptance or rejection criteria. It sits downstream of scoring and routing and feeds accepted leads into outbound sequences.

Where it sits in the lifecycle

MQL→SQL Handoff & SLAs lives in the Lead Lifecycle & Data Foundation phase of Create Demand — the stage where you build qualified pipeline before a deal exists. In the corpus tool index this phase maps to the CRM and Data platformcategories.

Tools that support it

  • LeanData Core SLA timers and auditable handoffs keep marketing-to-sales transfer honest.
  • HubSpot Supported 31 in corpus
  • Adobe Marketo Engage Supported Lifecycle stages and CRM sync govern when leads pass to sales.

Related modules in Lead Lifecycle & Data Foundation

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