Dunning Strategy — Defines the sequenced response to a failed payment or overdue invoice — when to retry, when to email, when to suspend. It triggers off payment-gateway failures, hands sends to the communication engine, and escalates stubborn balances toward AR automation or collections.
Dunning Strategy lives in the Collect & Recover phase of Run Revenue Operations — the stage where you collect the cash, close the books, keep customers healthy. In the corpus tool index this phase maps to the Payments and Billingcategories.
The critical requirements that test this capability in UsagePricing's AR automation & collections rubric — scored tool profiles link from the list below.
Are follow-ups sequenced, segmented, and multi-channel?
The bar: Segment-aware sequences across email, portal, and phone tasks with governed templates.