Rewind.ai (the original Rewind AI rebranded to Limitless, acquired by Meta) pricing

About

If you came looking for the Rewind that recorded your screen and made your life searchable, that company no longer exists in the form you remember — and the site now at this domain is not it. There are three distinct entities tangled up in the name “Rewind,” and you need all three to read this page correctly.

1. The original Rewind AI (2022–2024). Founded by Dan Siroker and Nick Sullivan, Rewind AI built a Mac (and later iPhone) personal-memory app that continuously recorded everything you saw and heard and made it searchable with AI. It raised a seed round from Andreessen Horowitz and Google Ventures, then a reported $25M Series A from Thrive Capital in April 2024. Its consumer subscription was reported at roughly $19/month (about $189/year), with a team Pro tier at ~$29/user/month.

2. Limitless (2024–2025). In April 2024 Rewind rebranded to Limitless and pivoted from a Mac app to a wearable: the Limitless Pendant ($199, early-bird from $99), paired with a free tier (~20 hours/month of transcription) and a $19/month Pro subscription. In December 2025, Meta acquired Limitless. Pendant sales stopped, the legacy Rewind Mac app had its capture disabled on December 19, 2025, the service was discontinued in the EU, UK and several other regions, and existing customers were migrated to a free Unlimited plan. So the company that was Rewind is now inside Meta and effectively no longer sells anything.

3. rewind.ai today. The domain rewind.ai currently serves a completely unrelated AI-tools aggregator — “every tool, one token balance.” It exposes 400+ AI tools and 400+ models (chat, image, video, TTS, code, transcription, OCR, and more) and bills all of them against a single token wallet. This is the product our live capture documents, and it even publishes a “What Happened to Rewind AI” explainer acknowledging it is not the original company.

This page documents the current rewind.ai aggregator’s pricing (where our evidence is) and treats the Rewind→Limitless→Meta arc as essential history in the Pricing evolution section. If you want the wearable successor, that is Limitless, now part of Meta.

For the live token pricing, see rewind.ai/pricing; for the original company’s successor, see limitless.ai.

Pricing summary : How Rewind.ai’s pricing model works

The current rewind.ai aggregator runs a freemium token-balance model: every tool and every model draws from one shared token wallet, and you top that wallet up either with a monthly subscription or with one-time packs. The tagline — “Every tool. One token balance. No surprises.” — is the whole strategy: instead of paying per tool or per model, you pay for tokens and spend them wherever you like. Self-hosted models are free to run; premium models cost tokens.

Subscriptions ladder from Free ($0/mo, 5,000 tokens/day with no card) to Basic ($5/mo, 200,000 tokens/month on top of the daily free pool), Pro ($19/mo, 1,000,000 tokens/month plus API access and no daily limits), and Business ($49/mo, 5,000,000 tokens/month shared across a team). Above Business sit shared-pool team plans from $99/mo to $4,999/mo, plus custom volume pricing past 1 billion tokens/month.

Crucially, there is also a pay-as-you-go path: one-time token packs that carry no subscription and never expire, from $5 (200K tokens) up to $2,000 (300M tokens). The site is explicit that recurring plans give a better effective per-token rate — packs exist for occasional users, subscriptions for regulars.

What makes this different: most AI aggregators meter each integrated model separately or resell at per-provider rates. rewind.ai collapses everything — 400+ tools, 400+ models — into a single fungible token currency with one balance, a daily free allotment that refills, and the ability to mix a personal wallet with a shared team pool in a configurable spend order.

Pricing by product

One-time token packs (no subscription, never expire): $5 → 200K tokens; $15 → 1M; $60 → 5M; $150 → 20M; $500 → 70M; $2,000 → 300M. Beyond 1 billion tokens/month, pricing is custom (contact sales).

Sales motions across products: fully self-serve / PLG. Everything from Free to the $4,999/mo Scale plan is purchasable on the page; only custom volume above 1B tokens/month is sales-touched. See how outcome-based pricing trends compare to this pure token model.

Hidden costs : What Rewind.ai users actually pay

The headline “No surprises” is mostly honest — there are no per-seat charges and no per-tool fees — but a token model still hides a few cost levers you should model before committing.

The real variable is which models you run: self-hosted models are free, but premium models consume tokens at very different rates, so a 1M-token Pro plan can last a month or a week depending on usage. On team plans, the My-AI-handle add-on carries a per-handle cost beyond the shared pool. And because tokens are fungible across 400+ tools, it’s easy to under-budget — the daily free pool masks consumption until premium usage spikes.

Want to estimate your own Rewind.ai bill? Use the Rewind pricing calculator to model your costs based on usage patterns.

Pricing evolution : Rewind pricing history and changes

Cadence

Tracked range: 2023–present. The 2023–2025 history is the original Rewind AI / Limitless company; the 2026 line is the unrelated aggregator that now owns the domain.

Notable changes

• 2023 — Original Rewind AI launches its personal-memory app at a reported $19/month ($189/year), team Pro ~$29/user/month. Backed by a16z and Google Ventures.
• April 2024 — Rewind rebrands to Limitless and ships the Pendant wearable at $199 (early-bird from $99), adds a free tier (~20 hrs/mo transcription) and a $19/month Pro plan, after a reported $25M Thrive Capital Series A.
• December 5, 2025 — Meta acquires Limitless. Pendant sales stop, the Rewind Mac app’s capture is disabled (Dec 19, 2025), service ends in the EU/UK and other regions, and existing customers move to a free Unlimited plan — the original product effectively goes to zero-revenue wind-down.
• 2026 — The rewind.ai domain re-emerges as an unrelated token-balance AI-tools aggregator with the Free/$5/$19/$49 ladder, $99–$4,999/mo team plans, and never-expiring one-time packs documented above.

What’s unique : Rewind.ai’s distinctive pricing mechanics

1. One fungible wallet across 400+ tools and models. Rather than metering each model or charging per tool, the aggregator gives you a single token balance you spend anywhere. The free/self-hosted vs. premium-model split means your cost tracks what you run, not how many tools you touch.

2. Subscriptions and never-expiring packs side by side. Most token products force you onto a subscription or a credit purchase; rewind.ai sells both transparently, openly stating that recurring plans offer a better per-token rate while packs serve occasional users without lock-in.

3. Shared-pool team economics with a configurable spend order. On Business and above, the token pool belongs to the owner’s subscription, members draw from it under owner-set per-member daily/weekly/monthly limits, and each member can mix a personal balance with the team pool in a saved spend order — the platform even splits a single request across wallets when one runs low.

Strengths & weaknesses

Billing UX : Rewind.ai billing controls and transparency

• Billing controls — Monthly or annual billing (annual saves 20%); a live token counter (“2,500 / 2,500 today”) is shown in the product chrome so you can see the daily pool draining in real time.
• Usage visibility — Generation history (Basic+), per-member daily/weekly/monthly limits set by team owners, and a configurable per-member spend order (personal balance first, then team pool) that splits requests across wallets automatically.
• Payment options — Self-serve checkout for both subscriptions and one-time packs; no credit card required for the free tier. Token packs are one-time purchases with no subscription attached.

Strategic wins : Why Rewind.ai’s pricing decisions worked

1. Collapsing model sprawl into one currency

By pricing 400+ tools and models against a single token balance, the aggregator sidesteps the buyer’s biggest aggregator pain — reasoning about per-model rates — and turns the decision into “how many tokens do I need.” That’s the same simplification logic behind how AI companies are moving away from per-user licenses, applied to a multi-model marketplace.

2. Selling both subscriptions and never-expiring packs

Offering one-time packs alongside subscriptions captures occasional users who’d bounce off a monthly commitment, while the explicit “subscriptions get a better per-token rate” nudge funnels regulars onto recurring revenue. See choosing the right usage metric for why a single fungible unit is easier to sell than per-tool SKUs.

3. A free pool that refills daily

The 5,000-tokens-per-day free tier (with no card) refills rather than expiring as a one-time trial, keeping non-payers engaged and converting them when premium usage outgrows the daily pool — a freemium-to-usage on-ramp covered in usage-based pricing fundamentals.

Areas to improve : Gaps in Rewind.ai’s pricing approach

1. Per-model token rates are invisible

The pricing page tells you how many tokens a plan includes but not how fast each premium model burns them, so you can’t predict whether 1M tokens lasts a month or a week. That’s the classic bill-shock and cost-unpredictability trap for token products — the headline is clean, the real cost is not.

2. The “My-AI-handle” add-on is unpriced

Team plans reference a “per-handle cost” for AI handles on top of the shared pool, but no number appears, reintroducing exactly the surprise the “No surprises” tagline promises to remove.

3. Brand provenance is unaddressed in pricing

Operating on the rewind.ai domain while being unrelated to the original Rewind/Limitless creates buyer confusion that a “What Happened to Rewind AI” link only partly resolves; for a pricing page, the lack of a verifiable operator behind the rate card is a trust gap.

Key takeaways

1. Three companies, one name. Original Rewind AI (Mac memory app, ~$19/mo) → Limitless (Pendant, acquired by Meta Dec 2025) → today’s unrelated token aggregator on rewind.ai. Read pricing in the right layer.
2. One token balance is the whole pitch. The current product’s pricing power comes from collapsing 400+ tools and models into one fungible wallet, not from per-tool or per-seat charges.
3. Subscriptions + never-expiring packs is a smart dual on-ramp. Packs convert the commitment-averse; the explicit per-token-rate advantage funnels regulars onto recurring plans.
4. A refilling free pool beats a one-time trial. 5,000 tokens/day with no card keeps users engaged and converting as premium usage grows.
5. Acquisition can take a paid product to zero. Meta’s Limitless deal turned a $19/mo subscription into a free wind-down — a reminder that the exit, not the rate card, often sets a consumer-AI product’s final price.

UBP implications

1. A single fungible meter sells better than a matrix of per-resource SKUs — but only if buyers can estimate consumption; hide the per-model rate and you reintroduce bill-shock under a “no surprises” banner.
2. Pair recurring plans with non-expiring credits to capture both regulars and occasional users, and be explicit that the subscription wins on unit rate — transparency about the trade-off is itself a conversion lever.
3. Shared pools with per-member limits and a configurable spend order are a clean B2B usage pattern: one budget, owner-set guardrails, automatic wallet-splitting — a model worth copying for team usage-based products.

Sources

• rewind.ai pricing page — primary price evidence for the current aggregator (accessed 2026-06-15)
• Limitless (Meta) homepage / acquisition notice (accessed 2026-06-15)
• 9to5Mac — Rewind Mac app shutting down following Meta acquisition (accessed 2026-06-15)
• TechCrunch — a16z-backed Rewind launches an iPhone app (accessed 2026-06-15)
• TechCrunch — a16z-backed Rewind pivots to build AI-powered pendant (accessed 2026-06-15)
• UCStrategies — Rewind AI specs, privacy & pricing (2026) (accessed 2026-06-15)
• Limitless Help Center — Pricing & Plans (accessed 2026-06-15)

Bottom line

“Rewind” is now three things, and only one of them is selling anything on the rewind.ai domain. The original a16z-backed Rewind personal-memory app (~$19/mo) became Limitless (the $199 Pendant), which Meta acquired in December 2025 — sunsetting the app and moving users to a free plan. The domain today hosts an unrelated token-balance AI-tools aggregator with a clean Free → $5 → $19 → $49 ladder, $99–$4,999/mo team plans, and never-expiring packs from $5 to $2,000. The pricing is fully public and self-serve; the gap is per-model token rates and an unpriced team add-on. Browse the pricing blueprint for fully-researched company profiles.

Want to compare Rewind.ai against other AI-platform companies? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

rewind.ai domain hosts token-balance AI-tools aggregator

Jun 2026

The rewind.ai domain now serves an unrelated 'every tool, one token balance' AI aggregator: Free $0, Basic $5/mo, Pro $19/mo, Business $49/mo, plus one-time token packs ($5–$2,000) and shared-pool team plans ($99–$4,999/mo).

Meta acquires Limitless; Pendant sales end, Rewind app sunset

Dec 2025

Meta acquired Limitless. Pendant sales stopped, the Rewind Mac app's capture was disabled (Dec 19, 2025), service ended in the EU/UK and several other regions, and existing users were moved to a free Unlimited plan.

Rebrand to Limitless: Pendant wearable + free tier

Apr 2024

After a $25M Series A from Thrive Capital, Rewind pivoted to Limitless, a wearable AI Pendant ($199, early-bird from $99) plus a free tier (~20 hrs/mo transcription) and a $19/mo Pro plan. Rewind Pro was bundled into Limitless Pro/Unlimited.

Rewind AI launches personal-memory app (~$19/mo)

May 2023

The original Rewind AI (Dan Siroker / Nick Sullivan), backed by a16z and Google Ventures, shipped its Mac personal-memory app that recorded and searched everything you saw and heard. Subscription reported at ~$19/month (~$189/year).