Dropbox pricing

About

Dropbox is a cloud storage and content-collaboration platform offering file sync, sharing, backup, e-signature, and creative-review tools. Beyond its original consumer file-sync product, Dropbox has expanded into a family of adjacent products — Dropbox Sign (e-signature), Dropbox Sign API, Dropbox Replay (video/creative review), and Dropbox Backup — each sold on its own dedicated pricing page rather than folded into a single unified price list.

Dropbox is a public company (NASDAQ: DBX) serving individuals, small teams, and large enterprises with plans ranging from a free 2 GB Basic tier to custom Enterprise contracts with single sign-on, HIPAA compliance tracking, and dedicated live support. Its competitive set spans general file-storage rivals (Box, Google Drive/Workspace, Microsoft OneDrive/SharePoint) and, for its e-signature line specifically, DocuSign and Adobe Acrobat Sign.

Since a 2023 restructuring that cut 16% of staff, Dropbox has pushed its product roadmap toward AI, most visibly through Dropbox Dash — an AI-powered universal search and knowledge-workspace product launched for teams in 2023 and for businesses in October 2024 — while its legacy file-sync-and-share (FSS) business has matured into a slower-growing but highly profitable base that still funds the AI push. The pattern echoes the gross-margin pressure many AI-native features create even at companies with Dropbox’s scale, and sits in contrast to the shift away from flat per-user licensing happening elsewhere in software.

Pricing summary : How Dropbox prices five separate products under one brand

Dropbox uses a multi-product, per-surface pricing model with distinct dimensions on each product line:

1. Core storage plans (seat + storage): Basic is free (2 GB); Plus is a flat $9.99/mo billed annually or $11.99/mo billed monthly for a single user’s 2 TB; Standard ($15/user/mo annual, $18/user/mo monthly, from 3 TB pooled) and Advanced ($24/user/mo annual, $30/user/mo monthly, from 15 TB pooled) scale per user for teams; Enterprise is quoted.
2. Dropbox Sign (e-signature), priced on its own page: Essentials at $15/mo annual ($20/mo monthly) and Standard at $25/user/mo annual ($30/user/mo monthly); Premium is a custom quote.
3. Dropbox Sign API, metered by monthly signature-request volume rather than by seats: Essentials starts at $75/mo for 50 requests (billed yearly, $900/yr) and Standard at $250/mo for 100 requests ($3,000/yr); Premium is custom.
4. Add-ons layered on top of a core plan: Dropbox Replay costs $10/mo per user billed annually ($120/yr) or $12/mo per user billed monthly; Dropbox Backup is not separately priced at all — it’s included in Standard and Advanced.
5. Dropbox Dash, the AI universal-search product, on its own per-seat ladder: Dash for Teams is $15/user/mo annual ($19/mo monthly), and Dash for Business is $35/user/mo (billed yearly only) — with a 50%-off discount for existing Standard/Advanced/Business/Business Plus customers.

What makes this different: Dropbox runs at least five independently priced product lines (core storage, Sign, Sign API, Replay, Dash) rather than one unified plan grid, so a buyer’s total bill depends heavily on which combination of surfaces they adopt — and, as the pricing evolution below shows, the newer AI line (Dash) has changed its pricing model far faster than the decade-old storage business.

Pricing by product

Dropbox (Individual plans)

Dropbox (Business plans)

Dropbox Sign (eSignature plans)

A free self-signing plan is also referenced from the Sign pricing page (“Try our free plan”) but its specific storage/document limits are not shown on the pricing page itself.

Dropbox Sign API (usage-tiered by signature-request volume)

Monthly (non-annual) Dropbox Sign API pricing is unknown — the “Billed Monthly” toggle did not register a state change during capture, so only the annual/billed-yearly rate above is confirmed against a screenshot.

Dropbox Replay (creative-review add-on)

Dropbox Dash (AI universal search add-on)

Dash is a standalone AI product line with its own pricing page (dash.dropbox.com/plans) rather than a bundled Dropbox feature — a customer on a core storage plan pays for Dash separately, discount notwithstanding.

Sales motions across products: PLG / self-serve for Plus, Standard, Advanced, Dropbox Sign Essentials/Standard, Sign API Essentials/Standard/Test mode, and Dash for Teams; sales-led for Enterprise, Sign/Sign API Premium, and Dash for Business. Pricing above was accessed 2026-09-04.

Hidden costs : What a real Dropbox bill looks like once add-ons stack up

Because Dropbox prices core storage, e-signature, and creative review on three separate surfaces, the sticker price on the main plans page rarely matches what a real team actually pays.

A 10-person creative agency on Standard, using Dropbox Sign and Replay

A 10-person agency buys Dropbox Standard for file storage, adds Dropbox Sign Standard for 3 people who send client contracts, and turns on Dropbox Replay for all 10 seats to handle video review:

The Sign and Replay add-ons alone ($175/month) cost more than the entire 10-seat Standard storage plan ($150/month) — a team evaluating “Dropbox pricing” from the main plans page would under-budget by more than half if it didn’t separately price the e-signature and video-review surfaces it actually needs.

A single power user who needs Advanced-tier capacity, not just Standard

Per the live 2026-09-04 capture of dropbox.com/business/plans-comparison, Standard has no seat minimum (“For 1 person or more”), so a solo user who outgrows Plus’s 2 TB can still buy a single Standard seat for $15/month. But Advanced — the tier with the larger 15 TB shared pool and 1-year deleted-file restore window — carries a 3-person minimum (“For 3 people or more”). A single power user who specifically needs Advanced’s capacity or retention, not just Standard’s, is forced to buy 3 seats to get it:

That’s a 4.8× jump from Plus’s $9.99/month and 4.8× Standard’s own $15/month single-seat price — the 3-seat minimum sits on Advanced, not on Standard, so it only bites a solo user who needs Advanced’s specific capacity or retention window rather than anyone who simply outgrows Plus.

Want to estimate your own Dropbox bill? Use the Dropbox pricing calculator to model your monthly cost across storage, Sign, Replay, and Dash seats.

Pricing evolution : From a decade-stable storage business to a fast-moving AI price ladder

Cadence

Tracked range: 2019–2026. Quarters not listed above were verified stable (0 price changes, 0 SKU additions) via archived snapshots of the Dropbox Sign pricing page, which held its $15/$25 annual rates unchanged across every sampled month from December 2023 through August 2026.

Notable changes

• 2019-01-28 — Dropbox acquired HelloSign for $230 million in cash, its largest acquisition to date and the seed of the Dropbox Sign product line.
• 2019-05 — Plus doubled to 2 TB and rose from $10 to $12/month, Dropbox’s first price change in four years.
• 2022-06-01 — Standard and Advanced repriced upward and gained bundled Backup and Passwords features; these exact figures are still live on the 2026 pricing page.
• 2023-04-25 — Dropbox Replay’s first paid tier launched at $10/$12 per user/month — unchanged since.
• 2023-08-24 — Dropbox ended “as much space as needed” storage on Advanced, capping new subscriptions at 15 TB after crypto-mining and reseller abuse.
• 2024-02 — Dropbox Sign quietly dropped its bundled “Dropbox + Sign Essentials” tier, simplifying its lineup to 3 tiers.
• 2024-10-15 — Dropbox launched Dash for Business days before cutting 20% of its workforce, explicitly reallocating investment toward AI.
• 2025 (~Q3) — Dropbox retired its standalone Essentials/Professional individual plan in most markets, removing the below-Standard single-seat option (Standard itself has no seat minimum; Advanced, one tier up, is the plan with a 3-person minimum).
• 2025-11 — Dash for Business pricing became public for the first time, moving from a sales-only quote to a flat $35/user/month rate.

The Dash pricing transparency shift in detail

Most B2B software moves the opposite direction as a product matures — self-serve pricing gets pulled behind a “Contact sales” wall once a vendor has enough data to price-discriminate by account size. Dropbox Dash did the reverse. Comparing two archived snapshots of dash.dropbox.com/plans, the October 16, 2025 version listed Dash for Business as “Contact for pricing” with no number visible anywhere on the page. By November 18, 2025, the same page published a specific $35/user/month rate (billed yearly only), added a “Get 50% off” banner for existing Dropbox Standard/Advanced/Business/Business Plus customers in the US, and gave Dash for Teams an explicit $19/user/month rate for monthly billing that hadn’t been shown before. The shift suggests Dropbox concluded that transparent, comparison-shoppable pricing helped Dash adoption more than a sales-gated quote did — consistent with CEO Drew Houston’s public framing of 2026 as a year of “scaling up” Dash monetization after building product-market fit through 2025.

What’s unique : A rock-stable core business funding a fast-churning AI price ladder

Five independently priced product lines live under one brand, with almost no cross-selling discount. Core storage, Dropbox Sign, Dropbox Sign API, Dropbox Replay, and Dropbox Dash each have their own dedicated pricing page, their own billing toggle, and their own checkout flow. The only exception is Dash’s 50%-off offer for existing storage-plan customers — otherwise a buyer assembling the “real” Dropbox stack (storage + e-signature + AI search) is quoted five separate line items rather than one combined bill, a packaging choice explored further in our guide to choosing the right usage metric for multi-product pricing.

Dropbox Sign API is the one Dropbox surface priced by usage, not seats. Every other Dropbox product — core storage, Dropbox Sign, Replay, Dash — bills per user per month. Sign API instead meters monthly signature-request volume through an interactive slider (50 / 100 / 250 / 500 / 750+), the only place in the entire Dropbox pricing surface where usage-based pricing principles actually apply.

Dropbox Sign’s core pricing has been frozen for 2.5+ years while everything around it changed. Archived snapshots confirm Essentials ($15/mo) and Standard ($25/user/mo) annual rates were unchanged from at least December 2023 through August 2026 — the same window in which Dropbox removed a Sign bundle tier, capped Advanced’s storage, retired the Essentials individual plan, and repriced Dash twice. That stability is itself a signal: Dropbox appears to treat its acquired e-signature business as a mature, “don’t touch the price” asset while actively experimenting with packaging everywhere newer (Dash) or under margin pressure (storage).

Dash’s pricing got more transparent as it matured, which is the opposite of the usual SaaS pattern. Vendors typically start self-serve and pull enterprise tiers behind “Contact sales” as they learn how much large accounts will pay. Dash for Business ran the other way — a pure sales quote through October 2025, then a published $35/user/month rate by November 2025 (see Pricing evolution). That suggests Dropbox needed transparent pricing to drive self-serve Dash trials rather than gate an unproven AI product behind a sales conversation.

Seat minimums, not price increases, are how Dropbox has quietly raised its effective price per customer for its higher tier. Advanced carries a 3-person minimum (confirmed live: “For 3 people or more”) alongside its 15 TB shared storage cap, so any solo user who needs Advanced-specific capacity or retention pays for 3 seats they don’t need — without Dropbox ever touching the published per-seat price. Standard, by contrast, has no seat minimum (“For 1 person or more”), so retiring the standalone Essentials plan mainly pushed solo upgraders to a $15/month single Standard seat, not a multi-seat floor. It’s a subtler lever than a headline price increase, and one worth understanding alongside our breakdown of entitlements and usage grants in subscription pricing.

Strengths & weaknesses

Billing UX : Toggles, sliders and comparison tables across seven pricing pages

• “Billed monthly” / “Billed yearly” toggle — a persistent radio control at the top of the main plans, Backup, Business, Sign, Sign API, and Dash pages that switches every visible price between monthly and annual-equivalent rates.
• Signature-volume slider (Dropbox Sign API) — an interactive slider with discrete steps (50 / 100 / 250 / 500 / 750+) on the Sign API pricing page that changes the displayed per-tier price based on expected monthly signature-request volume.
• “Compare plans” feature-comparison table — an expandable, checkmark-style matrix beneath the core plan cards on the main, Business, and Dash pages that lets buyers diff every feature (Backup, SSO, HIPAA, admin console, etc.) across tiers.
• Dual “Try for free” / “Buy now” CTAs — Standard, Advanced, and Dash for Teams plans surface two purchase paths side by side (start a free trial or buy immediately) rather than a single button.
• “Get 50% off” discount banner (Dash) — a fixed blue banner at the top of the Dash pricing page tells existing Dropbox Standard/Advanced/Business/Business Plus customers they qualify for a discount, rather than requiring a promo code or sales conversation to discover it.

Strategic wins : What Dropbox got right in packaging a decade-old business and a new AI bet

1. Freezing Dropbox Sign’s core pricing while restructuring everything around it

Holding Essentials at $15/mo and Standard at $25/user/mo for 2.5+ years, even while dropping a bundle tier and rebranding the product, gives e-signature buyers — a category that competes partly on trust and predictability against DocuSign and Adobe Acrobat Sign — one less reason to shop around. It’s a deliberate contrast to the packaging churn happening on Dropbox’s core storage and Dash lines, and it worked: no HN or Reddit thread in our research period complained about Dropbox Sign price increases.

2. Making Dash self-serve and transparently priced instead of sales-gating a new AI product

Publishing a flat $35/user/month Dash for Business rate by November 2025 — rather than keeping it behind “Contact us” indefinitely — lowers the friction for teams to try an unproven AI product without a sales call. This is the opposite of how many vendors treat a nascent AI SKU, and it aligns with the broader move toward usage-based, self-serve pricing as a growth lever rather than a defensive gate.

3. Bundling Backup and Passwords into existing plans instead of creating new paid SKUs

The June 2022 repricing added Dropbox Backup (external-drive recovery) and Dropbox Passwords to Standard and Advanced at no incremental charge, rather than spinning them out as separate add-ons the way Sign, Sign API, and Replay were. That single decision avoided adding a sixth pricing surface to an already fragmented lineup, and it increases switching costs for security-conscious teams without adding a line item to the bill.

4. Metering Dropbox Sign API by signature volume instead of forcing a per-seat minimum

Sign API’s usage-based pricing (50 / 100 / 250 / 500 / 750+ signature requests per month) lets a low-volume developer integration pay $75/month instead of being forced into a flat per-user price that assumes constant usage. It’s the one part of Dropbox’s pricing that follows the usage-based pricing model playbook end to end, and it’s a natural fit for API products where request volume — not headcount — is the real cost driver.

Areas to improve : Where Dropbox’s multi-surface pricing creates real friction for buyers

1. Give buyers one place to price the full stack, not five

A team that wants storage, e-signature, and AI search today has to visit three different pricing pages and add up the totals by hand — there’s no calculator or bundle SKU that spans storage + Sign + Dash the way the Hidden costs section above had to construct manually. A real cross-product bundle discount (not just Dash’s 50%-off offer for existing plan holders) would turn a genuine pain point into a retention lever, the same kind of consolidation companies attempt when they migrate toward usage-based pricing, and would give Dropbox a defensible answer to the “why is my total Dropbox bill so much more than $15/user” complaint visible in reviews.

2. Waive Advanced’s 3-seat minimum for verified individual accounts

Standard already gives a solo user who outgrows Plus’s 2 TB a genuine single-seat path at $15/month — no minimum required. But a power user who specifically needs Advanced’s larger 15 TB pool or 1-year restore window has no way to buy just one seat; Advanced requires 3 (“For 3 people or more”), a 4.8× price floor for storage one person will use. Waiving that minimum for verified individual accounts (or offering an intermediate single-seat tier with Advanced’s retention window) would close a real gap that Dropbox’s own community forum threads show customers are actively confused by.

3. Put packaging changes in a visible, dated changelog — not just help-center pages and forum threads

The Advanced storage cap (2023) and the Essentials plan retirement (2025) were both things customers had to discover via help-center articles or community forum posts rather than a dated announcement on the pricing page itself. Dash already publishes release notes; extending that same discipline — a simple dated pricing/packaging changelog, the same pattern we recommend in our guide to usage invoicing and billing cycles — would reduce the surprise factor the next time Dropbox tightens a plan.

4. Rebuild visible trust signals on the Dropbox Sign pricing page after the 2024 breach

The May 2024 security incident affected every Dropbox Sign user and third-party signer, yet the Sign pricing page carries no visible security/compliance callout beyond a generic “tamper-proof documents” checkmark. For a product whose entire value proposition is document security, surfacing a security/trust page (SOC 2, audit history, incident response commitments) directly from the pricing page — not buried in a separate blog post — would do more to counter the breach’s reputational overhang than price stability alone.

Key takeaways

1. Freeze the parts of your pricing that don’t need to move. Dropbox left Dropbox Sign’s core prices untouched for 2.5+ years while repackaging almost everything else around it; that stability cost nothing and generated zero visible customer complaints, unlike the storage-cap and Essentials-retirement changes it made elsewhere.
2. Transparent, self-serve pricing can beat a sales-gated quote even for a brand-new AI product. Dash for Business moved from “Contact us” to a published $35/user/month rate within about 13 months of its business-tier launch — a signal that lowering friction to try an unproven product mattered more than preserving pricing leverage on early enterprise deals.
3. Seat minimums and capacity caps are a subtler lever than a headline price increase — but they still need proactive communication. Advanced’s 3-person minimum and its storage cap raise what a solo Advanced-tier user effectively pays without touching a published per-seat number, and both that cap and the Essentials plan retirement surfaced first in help-center pages and community forums rather than a visible announcement.
4. Don’t force every product line onto the same billing unit. Dropbox’s Sign API is priced by signature-request volume while every other Dropbox surface bills per seat — proof that a multi-product company can mix usage-based and per-seat pricing as long as the buying experience for each surface stays simple on its own.
5. Bundling free features into an existing plan is often better than launching a new paid SKU. The 2022 decision to fold Dropbox Backup and Dropbox Passwords into Standard/Advanced at no extra cost avoided adding a sixth pricing surface — a contrast to the Sign/Sign API/Replay pattern of spinning out separately billed add-ons.

UBP implications

1. Multi-product companies don’t need one unified pricing model — they need one legible total bill. Dropbox proves a usage-metered API product (Sign API, billed by signature-request volume) can coexist with four flat per-seat product lines under the same brand; the real usage-based-pricing lesson isn’t “unify the billing unit,” it’s “don’t leave the buyer to reconstruct the combined cost themselves,” which our pricing-by-product tables above had to do for them.
2. AI features are converging on self-serve, transparent pricing even when they start out sales-gated. Dash for Business’s move from a custom quote to a published $35/user/month rate within roughly a year of its business-tier launch mirrors the broader shift of API and infra pricing away from “call sales to find out” — a pattern worth tracking as more legacy SaaS vendors bolt AI features onto per-seat plans.
3. Entitlement engineering — seat minimums, storage caps — functions as an implicit usage tier, even inside a per-seat pricing model. Dropbox’s 3-seat Advanced minimum and 15 TB Advanced storage cap meter “how many seats you’re forced to buy” the way usage-based pricing meters “how much you consumed”; as more legacy per-seat SaaS companies quietly re-tier around actual usage rather than raising headline prices, this is a pattern usage-based pricing teams should recognize as a cousin of their own model, not a completely separate one.

Sources

• Dropbox plans (accessed 2026-09-04)
• Dropbox Backup (accessed 2026-09-04)
• Dropbox for business: Compare plans (accessed 2026-09-04)
• Dropbox Sign pricing (accessed 2026-09-04)
• Dropbox Sign API pricing (accessed 2026-09-04)
• Dropbox Replay (accessed 2026-09-04)
• Dropbox Dash plans (accessed 2026-09-04)
• Dropbox Help Center: Dropbox Professional (accessed 2026-09-04)
• Dropbox Sign rebrand FAQs (accessed 2026-09-04)
• Dropbox blog: Updated team plans and pricing (accessed 2026-09-04)
• Dropbox blog: Streamline video reviews and approvals with Dropbox Replay — now available globally (accessed 2026-09-04)
• Dropbox blog: Introducing Dropbox Dash, AI-powered universal search, and Dropbox AI (accessed 2026-09-04)
• Dropbox blog: Dash for Business launch (accessed 2026-09-04)
• Dropbox Sign: A recent security incident involving Dropbox Sign (accessed 2026-09-04)

Bottom line

Dropbox’s pricing tells two different stories depending on which surface you look at. Its acquired e-signature business (Dropbox Sign) has been remarkably stable — the same $15/$25 rates for 2.5+ years — while its core storage business has quietly tightened packaging (an ended “unlimited” storage promise, a retired single-seat plan) without touching headline prices, and its new AI product (Dash) has moved unusually fast toward transparent, self-serve pricing in under two years. For buyers, the practical lesson is to price the full stack — storage, Sign, Replay, and Dash — before assuming the $15/user/month sticker price is the whole bill.

Want to compare Dropbox against other cloud-storage pricing? Browse the pricing blueprint, or see how a peer horizontal-SaaS company handles multi-product pricing in the Intercom pricing breakdown.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Initial pricing capture

Sep 2026

Captured Dropbox's current pricing across core plans (Basic free, Plus $9.99/$11.99, Standard $15/$18, Advanced $24/$30 per user per month annual/monthly, Enterprise quoted), plus the separately priced Dropbox Sign, Dropbox Sign API, Replay, and Dash AI add-on surfaces.

Dash for Business pricing becomes public

Nov 2025

Between the 2025-10-16 and 2025-11-18 Wayback Machine snapshots of dash.dropbox.com/plans, Dash for Business moved from a pure 'Contact for pricing' sales quote to a published $35/user/month rate (billed yearly only), Dash for Teams gained an explicit $19/user/month rate for monthly billing (previously only the $15 annual figure was shown), and a new banner advertised 50% off for existing Dropbox Standard/Advanced/Business/Business Plus customers in the US. Confirmed directly by comparing the two archived screenshots.

Standalone Essentials/Professional individual plan retired

Aug 2025

Dropbox pulled its standalone Essentials (formerly Professional) individual plan from most markets — it now only sells to new customers in Brazil and Japan via dropbox.com, or via mobile app-store purchase elsewhere. Individual power users who outgrow Plus's 2 TB now have no single-seat option below Standard, which — per the live 2026-09-04 capture of dropbox.com/business/plans-comparison — has no seat minimum ('For 1 person or more,' $15/user/month annual). A solo upgrader can still buy a single Standard seat; it's Advanced, one tier up, that carries the 3-person minimum ('For 3 people or more'). Exact change date for the Essentials retirement is not independently confirmed via a screenshot — the core dropbox.com/plans page is a JavaScript-rendered app that the Wayback Machine cannot replay. Sources: Dropbox Help Center ('Dropbox Professional'), Dropbox Community forum threads on the Essentials plan's disappearance, live capture of the Business plans-comparison page (2026-09-04).

Dropbox Dash for Business launches

Oct 2024

Dropbox shipped Dash for Business, an AI-powered universal search and knowledge-workspace product, as general availability. The launch came days before a second round of 2024 layoffs (2024-10-30, ~528 employees / 20% of staff) that CEO Drew Houston tied directly to the company's core file-sync-and-share business maturing and Dropbox doubling down on Dash as its next growth vector. Sources: Dropbox press release / blog (2024-10-15), The Verge and PitchBook coverage of the October 2024 layoffs.

Dropbox Sign drops its bundled 'Dropbox + Sign Essentials' tier

Feb 2024

Between December 2023 and February 2024, the Dropbox Sign pricing page shrank from 4 columns to 3: the $18/mo 'Dropbox + Sign Essentials' bundle tier was removed, leaving Essentials ($15/mo), Standard ($25/user/mo), and Premium (custom) as the only options. Confirmed directly by comparing two archived Wayback Machine snapshots of the Dropbox Sign pricing page (2023-12-03 vs. 2024-02-26).

Advanced plan's 'unlimited' storage capped at 15 TB

Aug 2023

Dropbox ended the 'as much space as needed' storage promise on its Advanced (formerly Business Plus) plan, capping new subscriptions at 15 TB shared across 3 licenses (5 TB per additional license), citing abuse by crypto/Chia-coin miners and storage resellers. Existing customers under 35 TB were grandfathered at their current usage plus a 5 TB credit for five years. Source: Bloomberg, TechCrunch, and The Register coverage (2023-08-24), corroborating Dropbox's own customer notice.

Dropbox Replay gets a paid premium tier

Apr 2023

Dropbox introduced Replay's first published price — $10/month per user billed annually or $12/month billed monthly — available as an add-on to Plus, Professional, Standard, and Advanced plans; basic Replay features stayed free on all plans. These are the same figures live on the pricing page in 2026. Source: Dropbox blog, 'Streamline video reviews and approvals with Dropbox Replay — now available globally' (2023-04-25).

HelloSign rebrands to Dropbox Sign

Oct 2022

Dropbox began rolling out the HelloSign-to-Dropbox-Sign rebrand across product, branding, and communications, completing the integration of the 2019 HelloSign acquisition into the Dropbox product family. Source: sign.dropbox.com rebrand FAQ.

Standard and Advanced repriced; Backup and Passwords bundled in

Jun 2022

Dropbox raised Standard to $15/mo annual ($18/mo monthly, up from its 2017 price) and Advanced to $24/mo annual ($30/mo monthly), while adding Dropbox Backup (external-drive support) and Dropbox Passwords as bundled features on both plans. This is Dropbox's own official announcement, and these exact figures still match the live 2026 pricing page. Source: Dropbox blog, 'Updated team plans and pricing' (2022-06-01).

Dropbox Replay launches in beta

Sep 2021

Dropbox introduced Replay (video/creative review) alongside Capture as new remote-work products; basic Replay features (comments, review links) were free on all plans with no separate price published at launch. Source: Dropbox/press coverage of the September 2021 product announcement.

Plus plan doubles storage, raises price ~20%

May 2019

Dropbox increased its Plus plan from 1 TB at $10/month to 2 TB at $12/month — its first price change in four years. Existing subscribers kept the old price until their next billing cycle. Source: VentureBeat (2019-05-29), The Register (2019-06-13, reporting a ~20% increase from £79/yr to £95.88/yr in the UK).

Dropbox acquires HelloSign for $230M

Jan 2019

Dropbox announced a definitive agreement to acquire e-signature and workflow platform HelloSign for $230 million in cash (deal closed 2019-02-08) — Dropbox's largest acquisition to date and the origin of what later became the separately priced Dropbox Sign product line. Source: Dropbox press release, TechCrunch (2019-01-28).