ABM Orchestration — Coordinates ads, outbound, and content plays against a named list of target accounts, sequencing touches by account stage rather than individual leads. Account segmentation and intent data decide the list; sales engagement executes the plays.
ABM Orchestration lives in the Demand & Campaign Ops phase of Create Demand — the stage where you build qualified pipeline before a deal exists. In the corpus tool index this phase maps to the CRM and Analyticscategories.