Virtual-shopper AI that simulates willingness to pay and tests pricing and packaging scenarios before launch.
Buynomics is pricing simulation software that builds virtual customer models — populations of simulated buyers calibrated on real purchase and market data — and uses them to predict how demand responds to price, packaging, and promotion changes. Pricing, revenue management, and commercial strategy teams use it to test scenarios before putting them in front of real customers. Its roots are in consumer goods and it extends to other pricing-intensive industries. In the revenue stack it sits at the design stage, informing pricing models before CPQ and billing execute them.
Which of the capability map's modules Buynomics covers — each links to the module's own page, with every tool that supports it.
| Module | Phase | Depth | Note |
|---|---|---|---|
| Define What You Sell | |||
| Willingness-to-Pay Research | Design & Setup | Core | virtual-shopper simulation in place of one-off conjoint studies |
| Pricing Model Design | Design & Setup | Supported | scenario testing informs model and packaging choices rather than authoring the price book itself |
Where traditional willingness-to-pay research relies on periodic surveys and conjoint studies, Buynomics maintains a standing simulation you can query repeatedly as conditions change. That turns pricing research from a project you commission into an operating capability, and lets teams evaluate full portfolio and cross-product effects rather than one SKU at a time.
Survey tools measure stated preferences at a point in time; Buynomics builds a persistent simulated market you can re-run against new scenarios without fielding a new study. The tradeoff is a heavier initial calibration in exchange for continuous scenario testing.
Its heartland is consumer and B2C-adjacent pricing with rich transaction data. SaaS teams exploring seat and usage pricing can apply the same simulation logic, but should validate that their data volume supports calibrating a credible virtual customer base.